Hey guys,
I know some dumbass warriorforum dipshit just started a similar thread, he got banned but some of your advice there was pretty good. Hoping you can throw some my way.
My Background:
I have been doing seo for about a year and I have done okay, I am really just at the point where I am starting to make money with it. I have also started to dabble in online advertising. I made one media buy from a good traffic source I found and it seems I will make a slight ROI on what i put in, however I can't stand the lack of control over the Ads I have on it. For everything i do I have to go through the advertising manager and it makes things extremely slow and frustrating, not to mention that he often forgets or does not do what I say.
So I have been looking at my options and I think that Facebook is probably my best bet.
My questions:
-Should I bid cpm or cpc when buying ads?
-How low or above the recommended cpm/cpc range should I go?
-Does Facebook allow direct linking? I have looked at the advertising guidelines but I can't find anything about it.
-How would you go about split testing, this is what i am thinking am I on the right track?
target: female, 18-35,single, USA
Step 1-Find best picture
------------------------
Ad group 1-Picture 1, headline 1, text1 ($50-200 dollars)
Ad group 2-Picture 2, headline 1, text1 ($50-200 dollars)
Ad group 3-Picture 3, headline 1, text1 ($50-200 dollars)
Ad group 4-Picture 4, headline 1, text1 ($50-200 dollars)
Choose the picture with the best ctr and conversion rate.
Step 2-Add a colored border to picture
-------------------------
Ad group 1-Picture 1 (none), headline 1, text1 ($50-200)
Ad group 2-Picture 1-red, headline 1, text1 ($50-200)
Ad group 3-Picture 1-blue, headline 1, text1 ($50-200)
Ad group 4-Picture 1-green, headline 1, text1 ($50-200)
Choose the picture with the best ctr and conversion rate.
Step 3-Test different Headlines
------------------------------
Ad group 1-Picture 1-red, headline 1, text1 ($50-100 dollars)
Ad group 2-Picture 1-red, headline 2, text1 ($50-100 dollars)
Ad group 3-Picture 1-red, headline 3, text1 ($50-100 dollars)
Ad group 4-Picture 1-red, headline 4, text1 ($50-100 dollars)
Choose the headline with the best ctr and conversion rate.
step 4-Test different text
--------------------------
Ad group 1-Picture 1-red, headline 2, text1 ($50-100 dollars)
Ad group 2-Picture 1-red, headline 2, text2 ($50-100 dollars)
Ad group 3-Picture 1-red, headline 2, text3 ($50-100 dollars)
Ad group 4-Picture 1-red, headline 2, text4 ($50-100 dollars)
Choose the text with the best ctr and conversion rate.
End result
------------------
choose: Ad group 2-Picture 1-red, headline 2, text2
Questions:
After this should my aim be to split test the landing page?
Or should I start testing different age groups? States? Single, married, relationship? Or should I have done that sort of testing in the beginning?
Is there anything i am overlooking or missing here?
Thanks again!
I know some dumbass warriorforum dipshit just started a similar thread, he got banned but some of your advice there was pretty good. Hoping you can throw some my way.
My Background:
I have been doing seo for about a year and I have done okay, I am really just at the point where I am starting to make money with it. I have also started to dabble in online advertising. I made one media buy from a good traffic source I found and it seems I will make a slight ROI on what i put in, however I can't stand the lack of control over the Ads I have on it. For everything i do I have to go through the advertising manager and it makes things extremely slow and frustrating, not to mention that he often forgets or does not do what I say.
So I have been looking at my options and I think that Facebook is probably my best bet.
My questions:
-Should I bid cpm or cpc when buying ads?
-How low or above the recommended cpm/cpc range should I go?
-Does Facebook allow direct linking? I have looked at the advertising guidelines but I can't find anything about it.
-How would you go about split testing, this is what i am thinking am I on the right track?
target: female, 18-35,single, USA
Step 1-Find best picture
------------------------
Ad group 1-Picture 1, headline 1, text1 ($50-200 dollars)
Ad group 2-Picture 2, headline 1, text1 ($50-200 dollars)
Ad group 3-Picture 3, headline 1, text1 ($50-200 dollars)
Ad group 4-Picture 4, headline 1, text1 ($50-200 dollars)
Choose the picture with the best ctr and conversion rate.
Step 2-Add a colored border to picture
-------------------------
Ad group 1-Picture 1 (none), headline 1, text1 ($50-200)
Ad group 2-Picture 1-red, headline 1, text1 ($50-200)
Ad group 3-Picture 1-blue, headline 1, text1 ($50-200)
Ad group 4-Picture 1-green, headline 1, text1 ($50-200)
Choose the picture with the best ctr and conversion rate.
Step 3-Test different Headlines
------------------------------
Ad group 1-Picture 1-red, headline 1, text1 ($50-100 dollars)
Ad group 2-Picture 1-red, headline 2, text1 ($50-100 dollars)
Ad group 3-Picture 1-red, headline 3, text1 ($50-100 dollars)
Ad group 4-Picture 1-red, headline 4, text1 ($50-100 dollars)
Choose the headline with the best ctr and conversion rate.
step 4-Test different text
--------------------------
Ad group 1-Picture 1-red, headline 2, text1 ($50-100 dollars)
Ad group 2-Picture 1-red, headline 2, text2 ($50-100 dollars)
Ad group 3-Picture 1-red, headline 2, text3 ($50-100 dollars)
Ad group 4-Picture 1-red, headline 2, text4 ($50-100 dollars)
Choose the text with the best ctr and conversion rate.
End result
------------------
choose: Ad group 2-Picture 1-red, headline 2, text2
Questions:
After this should my aim be to split test the landing page?
Or should I start testing different age groups? States? Single, married, relationship? Or should I have done that sort of testing in the beginning?
Is there anything i am overlooking or missing here?
Thanks again!