My SEO techniques are loosing - urgent help..

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Wayne

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Feb 22, 2007
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I am in fierce competition with another site (both are created in this month) for #1-5 SERP

The keyphrase in question is like w1 w2 w3.

Though I have w1w2w3.com and have content rich well SEOed site, my site SERPs are extremely incosistant. I started with 8th position then to #1 and then thrown to second page. Yesterday I was back on #1 for few hours and then thrown back to second page.

The problem I think is my site is not getting crawled as often as my competitors. Though I have put together all known (to me) SEO techniques like
  • Keyword in Title Tag
  • Keyword in H1
  • Keyword density and link back to main site from all posts
  • Created Technorati profile (claimed the blog)
  • Linked to blog from high traffic forum signature (DP)
  • Have three related links from other blogs
My competitor is using blogger for his site and I am using self hosted Wordpress. I can't imagine why his site always gets crawled fast and not mine (my server was down for few hours few days ago, but later its all fine and I have even created google sitemaps)

I am at lost. I think I have used up all my SEO knowledge but results are not so good yet (or it may be plain google whim)

Could anyone here SEO expert help me out Please? I will off course tell you my site if someone wants to take this as challenge and help me out.
 


Well... I mean, for what it's worth blogger is a Google product... so... its not surprising that perhaps a blogger account gets indexed more regularly.

One thing that you left off your list is a sitemap. There are WP plugins that automatically generate sitemaps for you and ping Google with the update. Might be worth a shot. If I were you I'd also create a mybloglog and bumpzee account for your site, as well as add comments on to other niche blogs (for trackbacks and increased exposure).

Another thing that comes to mind is to remember to interlink each of your existing threads with one another. So if you, for instance have a GREAT WIDGET article and then write a MORE GREAT WIDGETS article, add a link in the second one referencing the first, and edit the first one to link to the second, and so forth.
 
How are you doing in link development? You only have 3 related links? Links will almost always give you a boost and stability if you can get a lot of them. Check out directories, especially blog directories, and submit until you can submit no more.
 
Thanks guys (specially SEO Mike) for your inputs.

I have sitemaps ready since last few days and they are being submitted as well. I have just started on link development, so hopefully it will pay off well.
 
heavily fluctuating SERPS for a niche is the first sign that the competitors are using volatile link building. Such as link dumps, rolling link exchange programs, or even comment spam, referral spam and stuff like that. It's easy to get thousands of temporary links which will help you get indexed and ranked very quickly(like you said happened with your competitor) but it won't help you maintain a rank, otherwise you'd have to keep it up. This is likely to be exactly what they're doing.

Like all SEO in order to win you need to first beat them at their weak points, gain some long term links, which seems to be your strong point at the time being. Then you need to at least match them on their strong suits. So locate all the places they are getting their temporary links from by doing a linkdomain command in yahoo or something and then flood them with your links. That pushes all of their links out and brings their link campaign down to almost nill. So you can rise to the top and while they're noticing their links drop and start focusing on building back up you can spend your time continuing building a permanent link structure that comes within a respectable distance of matching their temporary link campaign's volume potential.

Remember position is all relative. If your site's promotion is maintained and stable and you keep spontaneously changing rank, it doesn't necessarily mean your site is being devalued or valued. It may be your competitors moving not you. It all just depends on the perspective.
 
also remember that link age is a big factor in SEO. Eventually your link age will catch up to them and make beating you a lot harder the more time goes on. Over time your links are gaining in value while theirs are diminishing.
 
Hmm... A couple other things that I can think of from the Bruce Clay SEO days... Uhm... Use secondary keywords in H3 tags. Don't use H2 tags (that one never made sense to me, but whatever)...

Mix both index links and deep links during your link building.

See if you can build some squidoo links by creating a squidoo lens on your topic. Buy at least a few bucks of T2 search links - sometimes those get indexed along the way (way short-term, but potentially helpful).
 
I'd go the "linkbait" route ... What about creating a white paper on your subject? Send a copy to authorities in your niche for their feedback (testimonials if they like it?) and if any of them are academic-based even better as you might get links from EDU domains.

You could also create/have ghostwritten a quality 1500-2000 word article instead of a white paper and put that on a page on your site (no ads or AdSense, etc) - just have a link to your homepage.
 
Also to add, Make a couple PDF's packed with information and with some relevent links and point them to your pages that need some boost juice.
 
As Eli said you need more stability & you're not going to get that with only 3 links.

You mentioned that one of your links was from DP? Problem with forum links is that they come in & out of the serps too often (as with the nature of indexing of large forums). More posts on that particular forum may help but you'd probably be better putting your time into some proper link building.

Write a solid article in your niche then email the top 10 webmasters or related blogs (aim for the sky imo) & ask for a plug. You'll be amazed what some brass balls can achieve :)

Then again, if you site is low quality the above won't work.
 
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