I've set up this tight AdWords ad group with a bunch of keywords, I made sure the ads and the landing page were relevant. At first, 50% of my keywords had great QS while the rest had an ok QS.
A few days later, almost all my keyword got a poor QS even though nothing has changed in the ads or the landing page. I had to raise the minimum PPC as most keyword were now inactive for search.
Any idea as to what made the QS drop so much?
A few days later, almost all my keyword got a poor QS even though nothing has changed in the ads or the landing page. I had to raise the minimum PPC as most keyword were now inactive for search.
Any idea as to what made the QS drop so much?