Ok, so long story short – I am getting a minor hair transplant done in the fall. Cost will be about $3000.
Obviously, I want to try and recoup some of this cost and have been brainstorming ideas. There seems to be some pretty creative and experienced people here, so I thought I would make a post and maybe get some opinions, advice, and of course some comic relief from members whose active brain cell count is lower than their age…
Anyways, on to the specifics.
The medical condition is called “Triangular Alopecia” or “Temporal Alopecia”. It has an 0.11% occurrence in general population, in most people it shows up from when they are born. Pretty much, there is just a circular bald spot on one or both of your temples. So, it is not really hair loss per say, but just, “Hair doesn’t grow there”. It happens in both men and women, I am not sure what the gender breakdown is.
It is generally fixed by grafting. They take hair follicles out of the back of your head (Which is apparently resistant to balding) and they stick it in the bald spot. It usually works.
Here’s what I plan on doing…
- Obviously, a basic site describing the condition, what is is, how it is fixed, etc.
- A section where I take before photos, and then a series of after photos. Sort of like a chronicle. (It apparently takes about 9 months for the hair to reach full maturity, but for the first month or so there should be scabbing and some gross stuff like that which will make for some good content and really educate the reader on the process and the realities of a hair transplant)
- Maybe some product reviews on special shampoo or something like that.
But, when it comes to actual monetization, I am a little stuck. Heres what I have so far.
First, adwords. I don’t know how much clicks are paying, but I don’t really like this model.
Next, lead gen. I have never really done lead gen before, but since this surgery is happening in August, I have a lot of time to learn the fundamentals and figure it all out.
In terms of lead gen, here is my train of thought…
Option 1 – Build one site, capture leads, make sure I get geo information, and then find hair transplant doctors in those specific areas and try to sell them the leads. The problem with this is that it will probably be a slow trickle and more effort than it’s worth.
Option 2 – Build 10 unique sites (obviously, make the “hair transplant chronicle” images look different, different angles, unique wording, etc so people don’t know it is my head) and register with geo specific domains like newyorkhairlossstuff.com , philiadelphiahairlossstuff.com and so on, (all around major cities in USA) and find one of two doctors in those areas and try to get some volume there.
Option 3 – Take as many unique photos of my hair transplant as possible and stockpile them. (Eg Before, 1 day after, 5 days after, 1 month, 2 month, etc as a whole set.) I Figure I could probably get at least 30 sets with different angles, lighting, etc so they look unique. Approach doctors who do this procedure, show them a sample site, and then sell them a lead gen site with my photos, story, and a lead gen system built in, and then they own the whole system and can do what they want with it. Even 15 sites at $400 is a pretty good return after my costs have been covered.
I know I am rambling on, but I was wondering if anyone had any advice, opinions, etc on this. As I stated before, I have never done lead gen, let alone medical lead gen and still have a lot to learn, so any help would be appreciated.
Obviously, I want to try and recoup some of this cost and have been brainstorming ideas. There seems to be some pretty creative and experienced people here, so I thought I would make a post and maybe get some opinions, advice, and of course some comic relief from members whose active brain cell count is lower than their age…
Anyways, on to the specifics.
The medical condition is called “Triangular Alopecia” or “Temporal Alopecia”. It has an 0.11% occurrence in general population, in most people it shows up from when they are born. Pretty much, there is just a circular bald spot on one or both of your temples. So, it is not really hair loss per say, but just, “Hair doesn’t grow there”. It happens in both men and women, I am not sure what the gender breakdown is.
It is generally fixed by grafting. They take hair follicles out of the back of your head (Which is apparently resistant to balding) and they stick it in the bald spot. It usually works.
Here’s what I plan on doing…
- Obviously, a basic site describing the condition, what is is, how it is fixed, etc.
- A section where I take before photos, and then a series of after photos. Sort of like a chronicle. (It apparently takes about 9 months for the hair to reach full maturity, but for the first month or so there should be scabbing and some gross stuff like that which will make for some good content and really educate the reader on the process and the realities of a hair transplant)
- Maybe some product reviews on special shampoo or something like that.
But, when it comes to actual monetization, I am a little stuck. Heres what I have so far.
First, adwords. I don’t know how much clicks are paying, but I don’t really like this model.
Next, lead gen. I have never really done lead gen before, but since this surgery is happening in August, I have a lot of time to learn the fundamentals and figure it all out.
In terms of lead gen, here is my train of thought…
Option 1 – Build one site, capture leads, make sure I get geo information, and then find hair transplant doctors in those specific areas and try to sell them the leads. The problem with this is that it will probably be a slow trickle and more effort than it’s worth.
Option 2 – Build 10 unique sites (obviously, make the “hair transplant chronicle” images look different, different angles, unique wording, etc so people don’t know it is my head) and register with geo specific domains like newyorkhairlossstuff.com , philiadelphiahairlossstuff.com and so on, (all around major cities in USA) and find one of two doctors in those areas and try to get some volume there.
Option 3 – Take as many unique photos of my hair transplant as possible and stockpile them. (Eg Before, 1 day after, 5 days after, 1 month, 2 month, etc as a whole set.) I Figure I could probably get at least 30 sets with different angles, lighting, etc so they look unique. Approach doctors who do this procedure, show them a sample site, and then sell them a lead gen site with my photos, story, and a lead gen system built in, and then they own the whole system and can do what they want with it. Even 15 sites at $400 is a pretty good return after my costs have been covered.
I know I am rambling on, but I was wondering if anyone had any advice, opinions, etc on this. As I stated before, I have never done lead gen, let alone medical lead gen and still have a lot to learn, so any help would be appreciated.
