Mass long tail serp improvement

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redgc

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Sep 14, 2014
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In my niche the main keywords are tough but almost everyone searches for longer tail keywords after. Think something like short tail = "Miami hotels" and long tail is each of the actual hundreds of hotel names ("hard rock hotel Miami" etc). In my niche people always dig for further info like that.

Are there any ways to bulk improve my rankings for these 1000 property names, other than general PR/DA improvements for the site in general? My goal is first page for most of them, already seeing it with the occasional one despite zero back links.
 


Ask CCarter, Ive read one of his thread on the enlightenment about this one as i remember

Generally you would need to create atleast a page per certain target keyword. That's what i would do but always write for your readers and just put in the keyword/longtail in the title.

I could also be wrong and there's other ways but that's what i would do if I were in your shoes. You cannot do mass targeting of all the keywords at once, target one and on most occasions you would hit 1-3 Longtail rankings on the article if thats really good and shared
 
I would ensure that each longtail you want to target has it's own page. From there, I'd get an idea of what information is being offered on competitor pages for the same terms, and how much content is on said pages. Once I had an idea of what the competition was doing and the average word length of these pages, I would create longer content with more value.

How can you add value? Using your "Hard Rock Hotel Miami" example, your competitors likely have all the standard info: location, history, bio, etc. You will need to go above and beyond this by adding things like an event calender, interesting facts, local attractions, special deals, etc. You want to give your visitor all the information they could possibly want right there. The purpose of this is to increase the amount of time the visitor spends with your site, and reduces the bounce rate. This alone can improve your rankings.

You'll also want to pay close attention to your on-site optimization and interlinking. Make sure you're not over-optimizing keywords. Make sure you're providing legitimate value by linking out to sites that can help your readership. Quality backlinks are not easy to get, so setting up your internal linking structure to ensure that important pages get the most juice is very important as well.
 
Thanks. I already have one page per keyword (a natural fit for the site) with increasingly good and unique content providing transport times to key locations, historical pricing, etc. This is a "keeper" site I hope to turn into my main business so I'm truly focusing on content. Pretty much aligned with CCarter best practices (pagespeed, schematic, etc)

Currently getting about 30 visitors a day off organic results, bounce rate 80% but average time on site 2 minutes. Is the latter good enough to have any impact on my rankings or do I need both figures higher?

Some candidate ideas I have include:
- Add a second page per long tail keyword, this time a "review" page of 1000+ word content which is half auto generated based on the facts and figures on my main keyword money page but wouldn't annoy anyone who found it because it would be useful and human-sounding
- create a 3-5 minute video per keyword for YouTube. Basically a VoiceOver of someone going over the keyword money page, talking through the facts and giving a nice analysis of the map, nearby attractions, etc. should I link from my money page to its sister video on YT or vice versa?
- turn the same content into a slideshare, again one per money page and providing a link back to my site which they'll hopefully follow
- any other bug sites which let me put 1000+ pages of content up and could rank in the top 10-20 results

My competitors are PR4-5 but seem to do almost zero backlinks directly to their own long tail pages. So I'm wondering if I can even get 1-2 pages in the top 10 based on the google juice of YouTube, Slideshare, etc
 
Also, any tips if there are sites which can cheaply track my rankings for these 1500 terms? I don't need deep keyword details as I have a serpwoo account which I hope to understand well enough one day to make use if it. Fed in 5 random long tail keywords a month ago so can watch trends.
 
Bounce rate = # of people landing on a page and hitting the back button without any further interaction with your site. You want this percentage to be as low as possible. 80% is very high. Your time on site is decent, however.

redgc said:
Currently getting about 30 visitors a day off organic results, bounce rate 80% but average time on site 2 minutes. Is the latter good enough to have any impact on my rankings or do I need both figures higher?

Some candidate ideas I have include:
- Add a second page per long tail keyword, this time a "review" page of 1000+ word content which is half auto generated based on the facts and figures on my main keyword money page but wouldn't annoy anyone who found it because it would be useful and human-sounding
- create a 3-5 minute video per keyword for YouTube. Basically a VoiceOver of someone going over the keyword money page, talking through the facts and giving a nice analysis of the map, nearby attractions, etc. should I link from my money page to its sister video on YT or vice versa?
- turn the same content into a slideshare, again one per money page and providing a link back to my site which they'll hopefully follow
- any other bug sites which let me put 1000+ pages of content up and could rank in the top 10-20 results

My competitors are PR4-5 but seem to do almost zero backlinks directly to their own long tail pages. So I'm wondering if I can even get 1-2 pages in the top 10 based on the google juice of YouTube, Slideshare, etc
Click to expand...
 
redgc said:
Also, any tips if there are sites which can cheaply track my rankings for these 1500 terms? I don't need deep keyword details as I have a serpwoo account which I hope to understand well enough one day to make use if it. Fed in 5 random long tail keywords a month ago so can watch trends.
Click to expand...
SEScout will do the tracking job, but not sure if its the cheapest or the latest. Still using it though. They charge $100 for 1500 keyword tracking
 
redgc said:
Some candidate ideas I have include:
- Add a second page per long tail keyword, this time a "review" page of 1000+ word content which is half auto generated based on the facts and figures on my main keyword money page but wouldn't annoy anyone who found it because it would be useful and human-sounding
- create a 3-5 minute video per keyword for YouTube. Basically a VoiceOver of someone going over the keyword money page, talking through the facts and giving a nice analysis of the map, nearby attractions, etc. should I link from my money page to its sister video on YT or vice versa?
- turn the same content into a slideshare, again one per money page and providing a link back to my site which they'll hopefully follow
- any other bug sites which let me put 1000+ pages of content up and could rank in the top 10-20 results
Click to expand...

Your making it too damn complicated. Just write the shit up share it in your social media accounts then go on write the other articles for the 1500 target keywords.

Dont try improve things while your doing it, it will be complicated and you'll not be able to finish it unless you have like $10,000 budget and atleast 20 employees at your disposal. Improvement comes after things are done. Those YT, slide share, voiceover stuff are improvements and addons, the most important thing is the content. Finish them up first and see if they have any impact or traffic and split test for improvements
 
If the keywords/product allows, I would add a review or comment section at the end of each page and share the living hell out of those pages on social media channels. If the product has images, not only text, I would definitely hit pinterest. The comments/review section would help add genuine content to the pages.

I've used this on an e-commerce website that had thousands of products. I added a comments and review plugin in addition to the content and started sharing pages/products on facebook and pinterest. I won't get into specifics, but the majority of keywords jumped serp.

Good luck
 
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