Markus vs Match.com

[Magic Hat]

Go Markus!

From: Dating War: Plentyoffish CEO Blasts Match.com After Legal Notice

Renegade entrepreneur and Plentyoffish CEO Markus Frind doesn’t take kindly to legal threats — especially when those threats come from competitor and foe Match.com.

After a receiving a letter from Match.com demanding that he “cease and desist” from making “false claims” about its business, Frind published the letter on his blog along with comScore data that shows that Plentyoffish is the number one online dating site in terms of average daily visitors.

Frind also makes note of the failure of Match-spinoff Downtoearth.com, as well as attacks what he believes to be the company’s own misleading claims.

The letter in question claims that Plentyoffish is making more than several bogus claims about its dating service on its website or via advertising. The letter demands that Frind either remove the claims or substantiate them by sending proof to Match.com general counsel Marshall Dye.

Frind’s response indicates that he has no intention of providing anything to Match.com other than an accusatory response symbolic of a virtual middle finger. Frind writes that, “This letter is beyond ironic considering match’s history of bogus claims… If we actually look at what match.com claims it gets into the absurd.”

The bottom line is that Match.com shouldn’t be waiting for any proof in the mail, but the ball has been slammed back in its court now. Time will tell whether or not Match.com takes additional legal avenues to procure the information it seeks.

Ownage

 

[tjewsky]

As far as Frind making false claims, the "success" of POF has been somewhat overrated. Don't get me wrong, it's a great operation. But, Frind spends quite a bit daily on Adwords to promote POF and that's not deducted from the unbelievably high $10k a day figure that's been reported on: Plenty Of Cash for one-man band PlentyOfFish.com

If Frind wants to take on Match, that will be a massive david vs goliath war. I definitely don't think POF is the #1 online dating site. Defending this claim can be a costly fight.

 

[justo_tx]

I'm as big a fan of Frind's success as anybody but I'd like to know how the comScore numbers were generated because compete shows match thoroughly pwning pof.