Marketing to Special Interest Groups

[tangy]

Saw this today... interesting example of going straight after a special interest group with targeted marketing. Perhaps this is just a sign of changing demographics (growth in cohabitation -> renovation materials sales growth)?

[ame=http://www.youtube.com/watch?v=l4HpWQmEXrM]Spencer's Home Depot Marriage Proposal - YouTube[/ame]

Thoughts?

 

[contract]

Thinking about it...

That subtle branding and advertising.

That subtle message that feminine men can shop at a manly construction store.

Big win for HD.

But who would really do this at home depot?

.....

The new form of marketing?

 

[heijeapre]

I think this is another kind of targeted marketing. Let me try this kind of marketing in my PPC campaigns.

 

[jorarulit]

Selling to gays has always been awesome.