Please ignore my other post, I used a bad word so I thought I'd start again and provide tits.
I'm a coder and marketing isn't my strong point. I'm building a site that provides a service to businesses. It will need to get affiliates on board so I'm asking you guys what will make it worth your while.
It's a pay as you go service and basically what the client is paying for is going to improve their own bottom line each time they use it so it's got good potential for a long term revenue stream from each client.
My initial idea for a price model was not to charge the client for initial membership but only as they use the service. Basically because the more that are signed up the more useful the site will be for customers. Once they have membership they'll have plenty of incentives to use it and start paying.
Given that I'm not strong in marketing I want make the model attractive for affiliates to promote. I was thinking the affiliate commission would be a lifetime share in revenues generated by the customer (somewhere between 30-50%). But because there's no upfront revenue from the customer it means no affiliate payment until the revenue starts coming in. Given that revenues for mid to high end customers could be in the hundreds - thousands per year and could continues for many years is this an attractive model from an affiliates point of view? Or is the instant gratification of an upfront payment more important?
If upfront payment was an essential part of the mix would a tiered system be viable from the marketers point of view? e.g. client can take a premium or super-premium level of membership by prepaying say $40, $80 of fees at signup. Either for additional benefits or for billing discount (e.g. $80 signup = $160 account credit) Customer has the option of taking the free membership but the affiliate can push the premium membership (even using a signup page that doesn't mention the free membership option).
As I said I want to find out what's going to make it an attractive offer for affiliates to promote. Getting good marketers on board is going to be key so I'm willing to alter the entire conceptual design if necessary to make a model that works well for affiliates.
Boobage follows:
I'm a coder and marketing isn't my strong point. I'm building a site that provides a service to businesses. It will need to get affiliates on board so I'm asking you guys what will make it worth your while.
It's a pay as you go service and basically what the client is paying for is going to improve their own bottom line each time they use it so it's got good potential for a long term revenue stream from each client.
My initial idea for a price model was not to charge the client for initial membership but only as they use the service. Basically because the more that are signed up the more useful the site will be for customers. Once they have membership they'll have plenty of incentives to use it and start paying.
Given that I'm not strong in marketing I want make the model attractive for affiliates to promote. I was thinking the affiliate commission would be a lifetime share in revenues generated by the customer (somewhere between 30-50%). But because there's no upfront revenue from the customer it means no affiliate payment until the revenue starts coming in. Given that revenues for mid to high end customers could be in the hundreds - thousands per year and could continues for many years is this an attractive model from an affiliates point of view? Or is the instant gratification of an upfront payment more important?
If upfront payment was an essential part of the mix would a tiered system be viable from the marketers point of view? e.g. client can take a premium or super-premium level of membership by prepaying say $40, $80 of fees at signup. Either for additional benefits or for billing discount (e.g. $80 signup = $160 account credit) Customer has the option of taking the free membership but the affiliate can push the premium membership (even using a signup page that doesn't mention the free membership option).
As I said I want to find out what's going to make it an attractive offer for affiliates to promote. Getting good marketers on board is going to be key so I'm willing to alter the entire conceptual design if necessary to make a model that works well for affiliates.
Boobage follows:
