I agree with HarveyJ in regards to there being an imagery problem...
The problem isnt so much the pictures being small or of random body parts - Its the whole subject of your images.
If I was looking for cologne online, the last thing I would give a shit about seeing is some other guys fucking armpit.
Think about it.... Why does a guy where cologne? So he smells good, who does he want to smell good for? - Women...
Try placing images of a woman all over a guy, dont use something overly sexual, but something possibly seductive or lustful, basically a girl hanging on a guy - The thought of me being that dude would be alot more enticing than a picture of some random guys armpit...
Thats my 2 cents...
Also, your page seems to be lacking a huge amount of structure, theres also alot of wasted space between elements...