What's the lowest payout you guys have been able to turn into a profitable, scalable, display campaign? Having focused on traffic sources other than display for my affiliate stuff, I'm about to begin a campaign and I'm curious what sort of payout level I should start testing at (yes, obviously vertical and offer matter quite a bit, but humor me). I've run some quick numbers and it doesn't take a rocket scientist to see that direct linking a $1.50 email submit is hopeless unless you have phenomenal KPIs. I'm assuming some sort of remarketing funnel (ie. email) is needed to make these anywhere near profitable.
I've run some display previously for a lead-gen offer for a Client I was on a monthly rate for and was seeing CPA's of $2.50 or so once things were dialed-in on a free web-based game for one of the top toy brands in the US (not Pokemon but at that level), but affiliate offers obviously don't have the huge brand awareness to leverage on that front.
Not looking for offer details or anything like that, but any experiences in what sort of payout/funnel is needed to make display even borderline profitable would be really helpful.
Oh, and tits.
I've run some display previously for a lead-gen offer for a Client I was on a monthly rate for and was seeing CPA's of $2.50 or so once things were dialed-in on a free web-based game for one of the top toy brands in the US (not Pokemon but at that level), but affiliate offers obviously don't have the huge brand awareness to leverage on that front.
Not looking for offer details or anything like that, but any experiences in what sort of payout/funnel is needed to make display even borderline profitable would be really helpful.
Oh, and tits.
