Linking My Sites Together as a Brand?

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tylerherman

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Mar 23, 2012
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Arcata CA
tylerherman.com
Right now I have:

3 largerish sites, PR4 currently that I put most my time into
Another PR4 with not much on it
A handful of decent niche sites that I'd like to build out into more solid sites that can outlast Googles mood swings

They are all under a year old so I don't have a lot of age to any domains. Not sure it really matters. Some of the sites are somewhat related, others not so much. I really don't do much link building so they all have natural link profiles, quality content, no penalties to speak of.

I'm not trying to build a blog network or anything but I was thinking of linking them all together out in the open, possibly under one brand. Maybe turning my person website into a hub site where advertisers can see the sites I own and the going ad rates.

Nothing to this scale obviously but Envato would be an example. They house most of their sites under subdomains so it is a little different.

I was wondering if anyone has thoughts on this? It would seem like a nice way to get some decent links to each new site I build but I don't know if Google is going to penalize for something like this.
 


I'm sure someone will swing through advising you otherwise, but I don't see a problem with linking them like you are saying (as a portfolio of the sites you manage) Especially if they are all linked to from one "parent" page instead of linking to each other and vice versa, using optimized anchors, etc.
 
tylerherman said:
Right now I have:

3 largerish sites, PR4 currently that I put most my time into
Another PR4 with not much on it
A handful of decent niche sites that I'd like to build out into more solid sites that can outlast Googles mood swings

They are all under a year old so I don't have a lot of age to any domains. Not sure it really matters. Some of the sites are somewhat related, others not so much. I really don't do much link building so they all have natural link profiles, quality content, no penalties to speak of.

I'm not trying to build a blog network or anything but I was thinking of linking them all together out in the open, possibly under one brand. Maybe turning my person website into a hub site where advertisers can see the sites I own and the going ad rates.

Nothing to this scale obviously but Envato would be an example. They house most of their sites under subdomains so it is a little different.

I was wondering if anyone has thoughts on this? It would seem like a nice way to get some decent links to each new site I build but I don't know if Google is going to penalize for something like this.
Click to expand...

I think if you are going to do it "out in the open" you can go right ahead, as long as you nofollow the links. Otherwise it looks like you are trying to manipulate PR.
 
I don't see the need for no follow

What is more white hat than building entire sites yourself and then linking them together?

Wouldn't the average webmaster that knows nothing about SEO naturally link his sites together, especially if they are in the same niche? Of course he would, and he certainly wouldn't think to no follow the links either.

I've always linked my sites together, not even for SEO, just for traffic flow, if MY viewers are interested in MY (lets say) general music site then why wouldn't I allow easy navigation for them to find my Heavy Metal Music site?
 
Another example:

A friend of mine owns a web design business, has a specific service (and site) that does a "website in a day", sells website hosting, designs logos & teaches dance. He has a site for each of these services he offers and then he has his own personal site which kind of serves as a gateway to his different businesses. They are all linked together naturally, ie his personal site links to the others, the web design site advertises his other services (except the dancing) web hosting site links with the web design sites etc & I just checked and sure enough he didn't no follow the links. Why would he think to?

You are allowed to build your own links, google has no issue with this, that is the very definition of white hat link building. It's paying for links that's frowned upon.
 
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