I traded a couple PMs with another member, and we thought it would make sense to try to generate a list of tips that can help boost conversions for those with physical product websites. To start the ball rolling, here's some ideas to get the discussion going.
In no particular order:
1. Make sure all buttons/links work. People can lose trust quickly if these basic nav features don't work.
2. Trust: Put a phone number or contact info on the top of every page. Trust is crucial, if people cant' easily find a phone number, email, or address, they get spooked. On your contact page, provide the basic contact info so that it is clear and easy for the customer to see.
3. Trust symbols: Mcafee, BBB, etc..If you use these services, make sure the icon really links to the host provider so a customer can see you really are using the service.
4. Add testimonials. Send an email to customers that have purchased from you. Ask them about their experience. If you bought anything from Amazon, you will see they send you an email asking you for feedback. Use that strategy to gain some testimonials.
5.Site load time. Make sure your images are optimized to load quickly and that all images are accounted for. Make sure all graphics are clear and optimized for your site use. Grainy or difficult to read graphics provide no value to the customer.
6. No headline present or USP...Why should the customer buy from you? This can be a tough issue to work because off all the me-too products. Nonetheless, what can you offer a customer that the competition can't? For instance: Free shipping, largest selection, guarantee, etc...
7. Sign up for Google optimizer and begin split testing where practical. Monitor conversions and adjust accordingly. Works great for headlines, copy, graphics, etc...
Well, that's a start. I'm sure there are many other tips out there. Feel free to add more so that we all can benefit.
In no particular order:
1. Make sure all buttons/links work. People can lose trust quickly if these basic nav features don't work.
2. Trust: Put a phone number or contact info on the top of every page. Trust is crucial, if people cant' easily find a phone number, email, or address, they get spooked. On your contact page, provide the basic contact info so that it is clear and easy for the customer to see.
3. Trust symbols: Mcafee, BBB, etc..If you use these services, make sure the icon really links to the host provider so a customer can see you really are using the service.
4. Add testimonials. Send an email to customers that have purchased from you. Ask them about their experience. If you bought anything from Amazon, you will see they send you an email asking you for feedback. Use that strategy to gain some testimonials.
5.Site load time. Make sure your images are optimized to load quickly and that all images are accounted for. Make sure all graphics are clear and optimized for your site use. Grainy or difficult to read graphics provide no value to the customer.
6. No headline present or USP...Why should the customer buy from you? This can be a tough issue to work because off all the me-too products. Nonetheless, what can you offer a customer that the competition can't? For instance: Free shipping, largest selection, guarantee, etc...
7. Sign up for Google optimizer and begin split testing where practical. Monitor conversions and adjust accordingly. Works great for headlines, copy, graphics, etc...
Well, that's a start. I'm sure there are many other tips out there. Feel free to add more so that we all can benefit.
