landing pages color/layout match the offers site?

[nachoninja]

Probably a no brainer but what is everyones feelings on making your landing page match the offer that you are promoting main site?

Do colors and the overall layout matter much or is just getting the surfer to click over and letting the offer site seal the deal?

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I had too many cocktails tonight, this doesn't read right...

:error:

 

[Ma$e]

I tried this on a few campaigns, didn't make a difference either way.

 

[gillian]

Although it does need to be appealing enough to get viewers to click. If it's boring, hard to look at or too full of text I wouldn't spend time there as a consumer.