Do you sending traffic from the Big 3 search engines to the same landing page in a niche, or a separate one? The same domain or a different domain for each search engine?
Thanks,
Jon
Thanks,
Jon
Landing pages and different search engines
- Thread starter Jon12345
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I want to know what the best method is, particularly when it comes to tracking conversions, sales, CTR etc.
If you are using different pages (but presumable the same domain), are these landing pages islands or are they linked by navigation to the main pages of the site? If so, are they duplicate pages? I am thinking about how you might fit them into a site, without triggering dup content filters for Adwords.
Hmm, for basic arbi landing page targeting for organic search is pointless unless your CTR is really low and you have lot's of visitors. Then you could always do splittesting if visitors from certain SE gives better CTR with another landing page. But I wouldn't bother if site is just giving basic CTR (around 50%) and clicks are low (something like 0.50).
My results comparing Yahoo and Google
I put up my metrics comparing Natural Search traffic, Adwords traffic and Yahoo PPC traffic.
The chart is on my bloghttp://blog.mindvalleylabs.com/mark...rch-which-provides-the-best-quality-visitors/
Basically I use similar landing pages for every source. But I I vary each page for specific ad groups. For example - "Gardening Hoses" and "Gardening Supplies" would have separate landing pages.
The main finding I got is that Google visitors from PPC convert almost as good as from Adwords. Visitors from Yahoo don;'t convert anyway as good as Google. And MSN plain sucks so we stopped advertising with them.
My blog post on this with detailed metrics:
MindValleyLabs Blog » » Google, Yahoo or Natural Search - Which Provides the Best Quality Visitors?
I put up my metrics comparing Natural Search traffic, Adwords traffic and Yahoo PPC traffic.
The chart is on my bloghttp://blog.mindvalleylabs.com/mark...rch-which-provides-the-best-quality-visitors/
Basically I use similar landing pages for every source. But I I vary each page for specific ad groups. For example - "Gardening Hoses" and "Gardening Supplies" would have separate landing pages.
The main finding I got is that Google visitors from PPC convert almost as good as from Adwords. Visitors from Yahoo don;'t convert anyway as good as Google. And MSN plain sucks so we stopped advertising with them.
My blog post on this with detailed metrics:
MindValleyLabs Blog » » Google, Yahoo or Natural Search - Which Provides the Best Quality Visitors?
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