Landing Page Compliance

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jvincent

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Mar 9, 2009
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So I'm ever increasingly interested in ensuring my landing pages are fully compliant with various advertising laws. I was wondering if anyone had any advice as for resources to utilize to try to determine this myself (not dying to have a lawyer check my pages every time I make a change)? Googled for various FTC advertising law queries but there's thousands of pages of text, and none of it is perfectly clear.

Anyone know of a good document detailing landing page compliance, or a summarized version of the things to watch out for, or any particular segment of the FTC laws that relates directly to what we do?
 


directresponse said:
If you want to be safe get a lawyer. I recommend Venable. They are very familiar with FDA / FTC laws and how they apply to advertising
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yeah I've heard of them before but also heard they're like $350-400/hour to have them do anything for you. seems pricey if they have to be constantly looking at ad copy/pages/etc.
 
jvincent said:
yeah I've heard of them before but also heard they're like $350-400/hour to have them do anything for you. seems pricey if they have to be constantly looking at ad copy/pages/etc.
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That's the going rate for good legal advice... hell, shitty legal advice costs about that much too.
 
Ask Adsonar what you need to get a flog or news style article to run and they will give you the laundry list for FTC compliance. Lots of conversion friendly stuff there.
 
These are some things that I know you need:

  • Have "this is an advertisement" at the top somewhere.
  • Need an asterisk * near the words "free" on a page.
  • Have the terms & conditions of the offer/offers somewhere on the page.
  • Need the shipping and handling charges if they apply.
 
dickarmy said:
Ask Adsonar what you need to get a flog or news style article to run and they will give you the laundry list for FTC compliance. Lots of conversion friendly stuff there.
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if anyone's done this and has their response, would be great if you could post it. emailing them but in all my interactions w/ adsonar they take forever to respond to anything.
 
Venable FTW. Worth it to get a real legal opinion if you are on a slippery slope. I can also get you in touch with another boutique attorney that is very good with compliance but still is going to be pricey. PM if you want some info.
 
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