Keyword Country question

[Aveligand]

So I've started working on my first arbi site and got a month subscription to keyword country. I'm a little confused with formatting because KC has two columns: one labeled "CPC" and another "AvgCPC" which lists much lower keyword prices. Can someone explain to me what the difference between the two is?

Here's a screenshot:

 

[robertdotcom]

they have some tutorials on their site ..check those out and you will find out ...i basically remember one is the highest cost per click and the other one it's just the average.

 

[mason]

they're both very inaccurate anyways. I wouldn't bother with it.

 

[dekalog6]

AvgCPC is what you should be paying attention to. It's the average of all advertisers and gives you a better idea of what a payout per click may be. Just take the data with a grain of salt. Use it as a rough guideline so you know whether a niche is worth getting into.

 

[Aveligand]

AvgCPC is what you should be paying attention to. It's the average of all advertisers and gives you a better idea of what a payout per click may be. Just take the data with a grain of salt. Use it as a rough guideline so you know whether a niche is worth getting into.

Ok, thanks. That was what I needed to know.

And yeah, I'm not taking the prices at face value. I'm also taking into consideration the search volume and all that.