Just starting with PPC and Facebook Together

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x2c667

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Jun 7, 2010
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So after some research I have picked an offer and a demographic (very broad) and decided to use Facebook to start what. For a beginner, and I know there is not an exact answer to this, but what is a safe demographic size to start out with? By safe, I mean so I won't be getting a shitload of traffic while burning money quickly. I have an offer with a $4.60 payout, and I would be comfortable testing say $40/day initially on it. I was thinking to start bidding CPM with a demo around 300k people, or is this too large?

Thanks for any input.
 


^^^ Are you doing PPC and Facebook, or just Facebook? I can tell you, what works on FB, doesnt always work on PPC. I am new, too. But, I had a really profitable offer I was running on FB. I gave it go in the google content network. On FB, I was converting 12%. On the content network, I blew through 100 clicks with 0 conversions.
 
I'm doing both, but I'm treating them very differently. I'm doing Search Network though.

People on FB --> you're interrupting their social network session, needs completely different marketing approach. And laser targeting is the way to go on FB, so there's little reason to begin with a 300k demo off the bat. I don't hear of people getting >0.5% CTR + decent CR with anything more than a 100k demo. Then again, I don't hear of much.
 
NickA said:
I'm doing both, but I'm treating them very differently. I'm doing Search Network though.

People on FB --> you're interrupting their social network session, needs completely different marketing approach. And laser targeting is the way to go on FB, so there's little reason to begin with a 300k demo off the bat. I don't hear of people getting >0.5% CTR + decent CR with anything more than a 100k demo. Then again, I don't hear of much.
Click to expand...

just facebook to start
 
I've always started with bigger demographics - even in the beginning. My thinking is that if it's too small of a demo it's not scalable and the data your getting back is irrelevant.

Don't limit yourself too much.
 
tacoX said:
I've always started with bigger demographics - even in the beginning. My thinking is that if it's too small of a demo it's not scalable and the data your getting back is irrelevant.

Don't limit yourself too much.
Click to expand...

Cool, I know you're obviously on a much different level than what I am doing, but say I am comfortable spending like $100/day for testing and data gathering, if it were you, what size demo would you be targeting? Something around like say 100k, or much larger, even 1mil+ ?

Thanks again for the advice everyone
 
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