My apologies in advance if I'm "outing" anyone's "secret niche idea" here, but seriously - it doesn't take much to figure this one out. It's all about the timing - and the time for this one is now. So quit your whining and get your campaigns loaded up...
Alright...It's friday and I'm in a good mood, so I thought I'd share a campaign tip for all of you. Some of you might be aware that tomorrow is quite a special day in US television history. No?
To those who don't know: On June 12th (0:00 hours), the analog tv signals broadcasting to rabbit ear antennas across the country will be turned off. Millions of households have prepared for this moment for a while, but...surprise: there will be millions of homes who are NOT gonna be prepared for tomorrow, even after months of public announcements, etc.
This will create a dilemma for millions of people overnight. All the folks who are still sitting at home with analog tv sets, rabbit ears, tin foil Pringles cans, or otherwise unsuitable equipment will get a black screen tomorrow - and chances are, a lot of them will flip out!
And....a lot of them will go online and search for stuff like "WTF?!? why did my tv go black?"
Here's where you come in.
Get your domains, campaigns and landing pages ready for some easy sales. Some ideas:
- HDTVs
- digital converter boxes
- collect emails for your free "How To..." DTV guides
- zip/email submit offers (some of the networks have HDTV offers)
For any content you might need, do your research here:
The Digital TV Transition: What You Need to Know About DTV
The demographic will mostly be lower income, lower education households so keep that in mind with your ad and page copy. This may also mean you will have better luck with stuff not requiring a purchase over the internet, but only testing will tell.
I'm not gonna go after this niche myself, and probably only 1/10 out of anyone reading this post will actually try it, so get in while you can.
Oh, and a great weekend to everyone!
Alright...It's friday and I'm in a good mood, so I thought I'd share a campaign tip for all of you. Some of you might be aware that tomorrow is quite a special day in US television history. No?
To those who don't know: On June 12th (0:00 hours), the analog tv signals broadcasting to rabbit ear antennas across the country will be turned off. Millions of households have prepared for this moment for a while, but...surprise: there will be millions of homes who are NOT gonna be prepared for tomorrow, even after months of public announcements, etc.
This will create a dilemma for millions of people overnight. All the folks who are still sitting at home with analog tv sets, rabbit ears, tin foil Pringles cans, or otherwise unsuitable equipment will get a black screen tomorrow - and chances are, a lot of them will flip out!
And....a lot of them will go online and search for stuff like "WTF?!? why did my tv go black?"
Here's where you come in.
Get your domains, campaigns and landing pages ready for some easy sales. Some ideas:
- HDTVs
- digital converter boxes
- collect emails for your free "How To..." DTV guides
- zip/email submit offers (some of the networks have HDTV offers)
For any content you might need, do your research here:
The Digital TV Transition: What You Need to Know About DTV
The demographic will mostly be lower income, lower education households so keep that in mind with your ad and page copy. This may also mean you will have better luck with stuff not requiring a purchase over the internet, but only testing will tell.
I'm not gonna go after this niche myself, and probably only 1/10 out of anyone reading this post will actually try it, so get in while you can.
Oh, and a great weekend to everyone!
