Is There A Reason Why I Should Offer A Return Policy for Dietary Supplement?

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boddicker

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May 22, 2010
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My company is about to start selling a dietary supplement. I'm debating whether or not we should offer a return policy. Is there anything that would mandate us to do so? Obviously if we had one we'd get more sales, but I'm not sure whether it would be worth the loss in sales from returns. Of course, people are lazy....

Anybody have any experience in this department?
 


i should also point out that i'm not going to be rebilling anyone with this dietary supplement. obviously chargebacks will be increased if i'm not offering a return policy, but it should be clear to everyone what they are getting...so i'm not anticipating tons of chargebacks. i can see people returning the product if for some reason it does not meet all their expectations. i don't see them going to their bank and getting mad at our company since it will be clear if we're not offering returns.
 
boddicker said:
i should also point out that i'm not going to be rebilling anyone with this dietary supplement. obviously chargebacks will be increased if i'm not offering a return policy, but it should be clear to everyone what they are getting...so i'm not anticipating tons of chargebacks. i can see people returning the product if for some reason it does not meet all their expectations. i don't see them going to their bank and getting mad at our company since it will be clear if we're not offering returns.
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Return policies have been proven to increase sales. Just charge a re-stocking fee to prevent trigger-happy retards from buying shit they don't understand.

But if you want hard data, try split-testing a product page with and without a return policy. See what happens.
 
A return policy definitely goes a long way in encouraging people to buy and to believe that your running a reputable business. Many customers have doubts about the origins and reliability of supplements and medications, and having a well defined return policy will help put them to ease and lead to more sales. A restocking fee will help prevent fraud, and the added profits from the extra sales should outweigh the added costs from the returns and charge backs.
 
You should offer a return policy, if you want to be a legitimate company. It will also help with your credit card processing issues as most processors want to see it.
 
You do it for two reasons:

1. It looks good to the customer and it's a selling point (if you know how to use it properly)

2. It helps prevent chargebacks (you know, those things that cost a lot of money and get your merchant account frozen)
 
vinny lingo said:
You've got the wrong idea. But it's too early for me to type all this out. Watch Gary Halbert tell you why instead.

How to double your refunds and TRIPLE your sales: http://www.youtube.com/watch?v=US567Y_Gx9M

Example of Return Policy for diet product (increase sales 50% and reduce refunds by about 2/3rds): http://www.youtube.com/watch?v=FmJztzjlR48
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I don't get the part about charging their credit cards a month from when I take the order. Especially since they know what they're going to be charged anyhow. I'd want mine charged right away.

I don't want to offer a 110% refund or double your money back guarantee for this product - since we actually believe in its legitimacy/functionality - and those kind of offers reek of shadiness (as evidenced by how understandably difficult they make it to get a refund). That makes complete sense that 95% of people make their minds up to return the product before they even try it. Haha.
 
Looks like a return policy is likely going to be the way to go. Don't want chargebacks. Would like to test but that might be difficult since I'm selling to a specific segment of people who will wonder why their friends are getting a refund and they're not qualified. Hmmmmm. Thanks all.
 
Give a refund policy but make it a pain in the ass for them to refund. In other words make them actually ship the product back, that's step 1.

It's easy for someone to unsubscribe from an email list by simply clicking a link, its much harder for them to package something up, drive to the post office, wait in line, and ship the product.

I agree with split testing 110% refund... sounds like something interesting to test. Just as long as the 110% actually ends up costing them money (or doesn't make very much) because of shipping. Never refund shipping.

Also if you're using certain types of merchant accounts, some of them require refund policies... usually the refund date can't be over a certain amount of time, i.e. no "lifetime" refunds if you're using most merch accounts.
 
boddicker said:
I don't want to offer a 110% refund or double your money back guarantee for this product - since we actually believe in its legitimacy/functionality - and those kind of offers reek of shadiness (as evidenced by how understandably difficult they make it to get a refund). That makes complete sense that 95% of people make their minds up to return the product before they even try it. Haha.
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Are you your customers?

Um... Yeah... Wait... Wut?

Do it and make more money. End of story. If advertisers bothered to spend a few thousand buying Gary's old stuff on eBay we might see double digit EPC's again.

If they're dumb enough to BUY some FREE berries you better believe they're dumb enough to be more enticed by double your money back than a normal refund.

If you aren't testing you're losing.
 
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