Hi guys, I just did a test on using some nifty CSS tricks to draw attention to testimonials on my site. I found that one particular CSS styling caused a 50% boost in response.
Nice to see some research figures, but this trick is really old If you want to get some quick ideas what to try in your sales page, just pick up your local newspaper and see what styling they use. People trust newspapers so if you mimic their style in certain things, it will almost always boost your response rate. Same goes for traditional books.
