Instability

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Blinkmasta

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Jan 28, 2010
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Hi guys, I've been into affiliate marketing for a little over a year now and am still having troubles getting stable consistent campaigns. Right now I am trying to tackle PoF advertising and have noticed very low consistency. For example I will create a campaign and the first hour or 2 I get steady conversions and am at 100-200% ROI, depending on what I'm advertising. I run it the whole day and after that first little push I still get conversions, but by the end of the day I end up losing money overall. My leads aren't being scraped and my ad CTRs are .20%+, I just don't get it.

I keep an eye on ads that people are running, get ideas of how to target and write ad copies. I never copy other people's ads, just their approach to the ad and usually get good CTR percentages on my ad copies that convert for a little while. These people are obviously profiting, why else would they be able to run the same ads for weeks at a time? I have noticed this on a lot of different traffic sources, I base my ads/LPs off of other people thinking, hey this must work and nothing ever does.

Again, I've been in this for over a year now, have had some big days, had some big losses and I feel like I just keep getting dragged back to step 1. I know I'll get a lot of wise ass responses to this, but to those of you who can offer some kind of reasoning to this instability and/or advice to help I want to thank you in advance.
 


i know exactly what you mean....it's just part of the game. Consider yourself a winner if you end up green overall.
 
The good days are behind you. If you couldn't turn a steady profit off of hidden T&C campaigns then these newer VISA compliant offers will castrate you.

Enjoy.
 
you have to split test deeper. you might be hitting the right age ranges but missing say "wants to marry soon" or "owns a car"

if your lucky you can see an ad just target the right age ranges and have a working camps but most of the solid camps have much deeper targeting then a simple 21-30 males single....


Keep testing till your solid.
 
Koschei said:
What is the niche / offer and how broad / narrow is the targeting? That could be key to how long it takes to saturate.
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It's dating niche, and I test every each gender, ALOT of different targeting options, and I usually test around around 20 images with 2-3 ad text copies every campaign. The only thing I dont test really is the age, usually just do 25-50, or if it's mature singles I'll do 40-60. In the past I haven't seen age affect the performance, I was making anywhere from $300-$1000 a day on FB dating back in the day just targeting 25+ or 18+ ages.

murphy25890 said:
The good days are behind you. If you couldn't turn a steady profit off of hidden T&C campaigns then these newer VISA compliant offers will castrate you.

Enjoy.
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I'm not exactly sure what the VISA compliant offers are? But it doesn't seem like it would effect a lead gen offer where the user simply has to just sign up for an account.


metaldragon said:
you have to split test deeper. you might be hitting the right age ranges but missing say "wants to marry soon" or "owns a car"

if your lucky you can see an ad just target the right age ranges and have a working camps but most of the solid camps have much deeper targeting then a simple 21-30 males single....


Keep testing till your solid.
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That's not my problem, I do go in depth with my targeting, its the ages I don't really care about, I've had multiple affiliate managers/owners that run the shit out of dating that say the ages aren't a big factor, for at least singlesnet or match.com offers, not talking about niches in dating like mature singles or similar offers.
 
Blinkmasta said:
That's not my problem, I do go in depth with my targeting, its the ages I don't really care about, I've had multiple affiliate managers/owners that run the shit out of dating that say the ages aren't a big factor, for at least singlesnet or match.com offers, not talking about niches in dating like mature singles or similar offers.
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Go for niche sites and you might see some better results. I know exactly what you mean about inconsistencies with ROI because I have the same problem. Especially on POF. Try some niche sites like parents or BBW. The bids are higher but so are conversions. And they are more stable.

Also, I don't know which affiliate network you are using, I recommend azoogle or maxbounty for dating, but go out of your way to try those dating offers you see lying around but never took the time to test. Some of those offers that look like crap and you think would never convert are KILLERS.
 
AcaciaPong said:
Go for niche sites and you might see some better results. I know exactly what you mean about inconsistencies with ROI because I have the same problem. Especially on POF. Try some niche sites like parents or BBW. The bids are higher but so are conversions. And they are more stable.

Also, I don't know which affiliate network you are using, I recommend azoogle or maxbounty for dating, but go out of your way to try those dating offers you see lying around but never took the time to test. Some of those offers that look like crap and you think would never convert are KILLERS.
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Been trying to do Singlesnet BBW, single parents meet, latin and african american dating offers..... they all did work with great conversions, but that was at the beginning. I guess there isn't really anything I can do except keep on trying then.
 
Separate yourself from all of the dumbasses that copy and compete against each other by being more creative.

Try advertising places no one else does.

Always try to stay one step ahead of everyone else and test new niches before they get extremely saturated.

Basically become a leader not a follower and don't take advice and stuff you read here too seriously.
 
Here's a tip to you. Dating leads may work on PoF but sales certainly won't and the leads won't back out so you'll just get booted. People are only on that site cause it's free and they're too cheap to pay for a paid dating site where they can find people who don't look like bigfoot with buckteeth and a mullet.
 
BullsEye said:
dayparting my nigga, shut that shit off when you bleed $ the most
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Here here, this was my first thought. Watch your epc's based on times and days of the week. This should be pretty obvious. We have a campaign that converts at 25% in the morning, 12-15% in the afternoon and if you keep running into the night you get around 5-7%. You can make a killing in the morning and decent in the afternoon but if you let it run at night you lose all your profit back.

Stay on top of hat's doing what when. Might take a week of data to make some inferences. Then another week to confirm but once you have that confirmation setup your campaigns accrodingly then you should be fine.

Also certain campaigns can do better at certain times of the month as well. For example payday loans.... when do people need cash? Right before payday crorrect? So you always see an uptick in payday leads around this time. I know it's common sense but funny enough a lot of people forget to think about these things.

Know your market, know your buyer!
 
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