Increase quality or bid $10.00 to activate

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Scrabbler

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So I decide to give Adwords a try. First ad denied - I put the wrong display URL in my ad. Ok, stupid mistake, I fix it. 5 hours later, I still dont see my ad running. Log into my account, and after every keyword, it says....

"Increase quality or bid $10.00 to activate". WTF? On average I only see 2 ads that arent even competition for my ad!!! In fact, I've never seen a competing ad in this space for my search terms.

Stats show that I got 13 impressions, with 1 click at $.05 with average position of 3.1.

I'm sending the ad straight to the merchant, no landing page.

I tried calling, but says they are "Unavailable" and to leave a msg. I'll keep trying until they are closed.

Ideas?

Thanks.
 


That is seriously messed up! I'd call them and see what they have to say about it. 1/13 clicks is a 7% CTR, not too shabby. How many keywords do you have in the ad group? Were all 13 impressions on the same keyword?
 
7% CTR is very good but you have to take into account the page you are sending the traffic to. Google doesnt weigh the CTR as heavy as they used to. Even if you are sending it to the merchant you need the ad to be relevant to the page content. It does seem pretty fucked up but who knows. Best bet would be to call them I guess, though you probably wont get much help.
 
13 impressions on one keyword - the group had 7 keywords, and one other keyword did get one impression.

The landing page is 101% relevant, by anyone's standards.
 
Another thought....

My ad isnt 100% related to the search terms. An analogy to my ad would be a keyword search of "fried chicken recipe" and my ad showing up advertising "Moe's Fried Chicken, $12.99 a bucket".

Do you think this could be the issue?
 
try changing your landing url to what ever ranks number 1 in googles natural search for the term you want and see what min bid you are quoted
(it should be quite low)
 
Scrabbler said:
Another thought....

My ad isnt 100% related to the search terms. An analogy to my ad would be a keyword search of "fried chicken recipe" and my ad showing up advertising "Moe's Fried Chicken, $12.99 a bucket".

Do you think this could be the issue?
Click to expand...

The only time I have seen high bid prices for keywords were when they really were not that relevant.
 
Relevancy.

The ad copy should be related to the keyword search should be related to the landing page.

Ideally, I search for "blue widgets", and find your ad "Buy Blue Widets" at bluewidgets.com and land on the page which is about blue widgets.

That is a general guide and even then there are sometimes problems if the keyword term is highly competitive.
 
Do you think it's a sitewide CTR history, or a adgroup or a campaign CTR history? I've got a few campaigns with low CTR rates. It's basically a campaign where I test new keywords. If I find a good keywords I create a new ad group in another campaign that has more optimized ad text. My test campaign has low CTRs though since I test different types of keyword combinations.
 
I called Google yesterday, and as expected they were very nice but not all that helpful. Landing page seemed to be her best suggestion, make it more relevant, etc.

So instead of sending directly to affilliate link, I now send it to my own landing page which is really just now a framed version of the same page it was going to in the first place.

Also, I changed my keyword from....

"buy blue widget"
to
buy blue widget

..and now the campaign is up and running at position 1 with $.15 bid. :smokin:

S.
 
To compete with a new account, your landing page should be very keywork associated/related. It makes a huge difference.

shoemoney said:
account wide ctr history is what matters more then anything else IMO

anyone starting new accounts is going to get hammered pretty good for anything compeditive
Click to expand...
 
Rob_TID said:
you're only running with one keyword?
Click to expand...
Actually running with 4 keywords, and in reality my ad must suck or I'm doing something else wrong. I have 555 impressions on 1 keyword, and 38 impressions with the other 3. Only ONE click on the first keyword, and of course it didnt convert. Still learning, but I know I gotta fix either where I'm at, or my ad.
 
shoemoney said:
I dont buy the landing page bullshit on almost all my landing pages they are cloaked
Click to expand...

Cloaked as in IP delivery cloaked?

I am just beginning in the Affiliate arena and I thought about doing this, just was not sure if it was kosher. Did not want to dawn my black hat to soon :cool-smiley-008:
 
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