Just saw the blog with latest post dated 10/2009 at #1, it's hard to beat the keyword in a .com domain name, backlinkwatch only reports about 8 links, 6 from the same site, looks like a small enough niche to easily dominate. The big boys would do it by simply buying the other domain that seems to be getting no love from the owner. It would have been best to make an offer a month ago when the domain was up for renewel.