Improve Quality Score on Bing Help?

[suavechoi]

Hey Guys,

BTW, I'll be glad to post the code up of the final product once I get enough feedback from the thread.

For those that are profiting on ad center, are you guys ONLY direct linking. I read some case studies in AFF Playbook earlier and they all use direct linking but this is BEFORE quality score got implemented. Can you still get profitable direct linking and is it worth it to create LP's to improve my quality score?

My first campaign out, my quality score was AWFUL, keyword relevance was fine, but the landing page user experience was just very poor. I've been scouring all the posts around here and these were the only three helpful posts on getting a good quality score( no this is not a plug ).

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I spoke to my rep over at ad center and she said this:

he landing page user experience score is an aggregate assessment of the quality of all landing pages in your site. The score reflects the degree to which your landing pages adhere to adCenter Editorial Guidelines. If your keyword receives a Poor score, your ads will have limited eligibility to be served in response to search queries
So you should get a higher CTR and while the CPC rate may not change the conversions should.

So even though direct linking may still be feasible, perhaps it would be wise to know how to get the QS up?

Anyways, from what I read so far, it seems as though the following items are necessary to improve quality score:

1. A domain related to the primary keyword - Does this mean I need to purchase a domain for every ad group?
-If so, can I just purchase .info or are .info's worthless, just like they are in SEO and you need the .com?

2. An LP with the following elements:

Privacy Policy

Keywords or DKI in the following places
Description meta tag
Keywords meta tag
Paragraph tag
Image tag (in the ALT attribute)
Title tag
List item tag
Heading tag


About 600 words of relevant content (or do we need more and more pages? ugh?)


So I have a profile style lander that works well on social traffic,

it's missing three things:

1. 600 words of relevant text
2. Other relevant pages, all the links are redirects and it says verbatim on the ad center help site:
3. DKI


Avoid interstitial landing pages. An interstitial landing page is one that redirects visitors to other webpages.

I'm pretty sure it'll do poorly if I just throw it up.

Are there any specific wordpress themes you guys would recommend for this?

I've got some SEO friends I think that can help out with this, but any advice here would be greatly appreciated! Just looking for the simplest way to increase my QS


Thanks for reading, some boobage:

 

[r3p1v]

Bump, I can't seem to figure this out either.

I made an ad/page exactly like an ad that was #1 and it gets low scores for everything but keyword score.

I tried a page with a lot of content and tags on it and it still got a low score....

I haven't spent too much time investigating it...but idk what in the world they are looking for.

I also noticed that it takes like 2-3 days for them to get the quality scores.

so strange....

 

[suavechoi]

Hey Guys,

Update & progress on the previous post I made on the situation.......

I have one mainBIG Question in this post. I wrote the main page of my LP in raw HTML and I have the subpages built in wordpress. Is that okay from an SEO standpoint and will bing like this for my QS?

I'm trying to get an LP up and running for bing:

This thread explains how to get DKI on your LP, is there a way to test this?

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Is this all I need to insert into my LP?

<? echo $_GET['your.keyword.parameter'] ?>

My Bing keyword parameter is {keyword}, so does that mean:

<? echo $_GET[{keyword}] ?>

Something looks off there, but if that's how it is, that's how it is.... & yeah how do I test this?


The landing page

So I have a profile style LP that converts well on social, so I'd like to preserve the visual elements:

here's the file (is my seo messed up at all?) - MateOne Singles

Some notes on this LP:

1. In area 2, I ripped out all the redirect.php hrefs, bing says they don't like redirects, so the only redirect.php href I have is area one, which is the most visually obvious one.

2. I've included about 600 words of text in area three which includes DKI

3. I've inserted DKI into the area 3, the title tag, and bullet points.

As mentioned earlier, this LP you're seeing is written in raw HTML and the subpages are in thesis theme on wordpress, is that fine from an SEO standpoint?

Btw, the subpages from area 4 look like this:

Any feedback here? Thanks! Will give this a go ASAP and let you know how this goes!

 

[suavechoi]

Bump, I can't seem to figure this out either.

I made an ad/page exactly like an ad that was #1 and it gets low scores for everything but keyword score.

I tried a page with a lot of content and tags on it and it still got a low score....

I haven't spent too much time investigating it...but idk what in the world they are looking for.

I also noticed that it takes like 2-3 days for them to get the quality scores.

so strange....

.... I mean someone has to has the answer right, lol

 

[r3p1v]

What you did looks good to me, but who knows. Let us know what quality score it gets once it is given one.

I can't seem to get anything higher than poor on the last 2 parts.

 

[jeremyshoemaker]

Hey Guys,

Update & progress on the previous post I made on the situation.......

I have one mainBIG Question in this post. I wrote the main page of my LP in raw HTML and I have the subpages built in wordpress. Is that okay from an SEO standpoint and will bing like this for my QS?

I'm trying to get an LP up and running for bing:

This thread explains how to get DKI on your LP, is there a way to test this?

Please login


Is this all I need to insert into my LP?

<? echo $_GET['your.keyword.parameter'] ?>

My Bing keyword parameter is {keyword}, so does that mean:

<? echo $_GET[{keyword}] ?>

Something looks off there, but if that's how it is, that's how it is.... & yeah how do I test this?

Hi. You put {keyword} in your destination URL such as www.page.com/?subid={keyword}

Then you put $_GET["subid"]