I'm all profit. Help me enhance?

[Lightswitch]

I've been researching Internet marketing for a few years now and put up a small project here and there to experiment. I have the time to invest into this and I want to capitalize on this opportunity while I can.

Here's the deal.

I started up a BizOp site that borderlines professional and personal. I know BizOp is retardedly competitive and newbs shouldn't pursue it, but I did it anyways. I've been using traditional advertising to start. Business cards, flyers, meeting new people, getting the word out, etc.

When I started this project, I didn't take SEO in consideration at all. Domain, keywords, none of it. Although my domain describes the purpose of my site PERFECTLY, trying to rank for it would be difficult. I know if I want to -really- grow, I'll have to do something about that. Is it a lost cause to try to SEO from a site not initially groomed for it? Should I make other LP's with better SEO that direct hits to my primary site?

I know I'm newb as fuck to the forums but to show I'm not a lost cause, in 2 weeks, I have pulled in 9 commissions totaling $254 from 3 people. Who may possibly be returning customers at some point too.

After domains, hosting, business cards, flyers, etc, I have spent less than $100, so I've certainly turned a profit. I'm only going up from here.

My SEO is garbage, my content is original and in abundance. Information and resources to assure consumers will return but my writing could be polished a bit. The site is in only HTML/CSS since I couldn't find any Wordpress templates that I liked.

What I want to know is, say I had $200 to spend to improve my endeavors. I don't want to jump into PPC since my keywords are horrific. I know backlinks are very important but if my SEO is trash, is that even worth investing or putting effort into immediately?

My offline efforts are paying off and I've only just begun but I wanna get the double whammy going and hit it HARD. I'm not afraid to hit the streets and I'm a damn good salesman, but I have so many gaps in my Internet Marketing knowledge.

Where should I start so this can be less trial and error (even though that is inevitable) and more productivity, efficiency and payoff??

Thanks a ton! I'll be sure to reward helpful posts with boobies.

Since that shit is like currency here.

 

[AustinP]

Thats too much to read. You should start by summarizing what you really want to do.

 

[Makavelimob]

Read all sticky posts, you'll figure something out.

What i would do:

Find a good theme at themeforest.net, build out a decent looking site.

Build up a network of mini-sites (blogger, wordpress.com, weebly, whatever) that all relate to your main topic. Interlink these sites and point them to your money site. Link Farm Evolution is probably the way to go, or you can find a bunch of people who offer services in the BST section.

Build up rank for a lot of long tail keywords (i.e How to make money at home in Philadelphia, PA) I do a lot of local shit and doing web 2.0 properties usually does the trick for long tail.

 

[imkevintan]

Unfortunately, everything is trial and error because what may work for one person may not work for another.

On that note, the first thing you start with is keyword research and it won't cost you one penny to do that.

Use Google's Keyword External Tool and Firefox's SEO Plugin SEO Toolbar. Use it to find out keyword search volume, how many sites have your keyword in the domain, number of links and page rank.

This way you'll know if your keywords are worth pursuing. Profitable keywords will be at the heart of your success.

 

[KaniGT5]

Lightswitch -

I am going to be blunt with you, and it may not be what you want to hear, but take this however you want.

$200 or $300 or $500 isn't going to be enough money to launch a successful BizOpp product, let alone have you profit 100% unless you know how to develop a brand, create & design a (or multiple) pre-sale pages, and write the content that you know is going to sell your product. But all this is highly unlikely.

Now I'm not saying you can't goto sitepoint or find someone selling a re-gargled, jumbled bizop package for $500 and slop it together on ClickBank or some other platform - but the chances of that netting you even your money back is slim to none without some serious elbow grease, and possibly another large investment into tweaks and changes that will need to be made.

To launch a BizOpp that is going to work, it's going to take time and money. More importantly, you have to know what you are selling, and know it well. You also have to portray the image to your potential client base that they know you know what you are selling, AND that it works. read it carefully.

Any way you slice it, you are going to be looking at PPC as a testing base to find where your offer will convert best, and what keywords will trigger your sales. - Unless you have the money to pre-pay networks to host your offer, or you get it clickbank approved and slap it up there - which now a days will have so many different bizop offers its going to be a daunting task just looking for your own.

Remember - that even at a $40 BizOp sale, you are going to

1. need to offer your affiliates 100% of that sale to generally stay competitive within your niche.
2. You will be banking the majority of your profit on the up-sells you are going to provide to your target audience within your product.

My advice is to take your $200 and start promoting products related to your niche, find out what works and where, and then take your profits and re-invest a percentage of that into a viable product that will take time to build, but has the potential to net you a hell of alot more income in the long run.