Identify Your Anonymous Website Visitors and Send them to Sales as Leads

acidie

acidie

A=A
May 27, 2008
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This company z-thru.com claims they can identify anonymous website visitors.

Personally it smells of bullshit and their website leaves a bad taste in my mouth.

But I could be wrong, thoughts?
 


This type of tracking is usually for B2B not B2C and there are a few companies that do it
 
It looks like somebody read the 4 hour work week and decided to start a vapor-saas to make monies online
 
If that is actually the case I should expect an email back from them within the next couple of days since I just went to their website.
 
Fuck that company. Here's how you can do it when selling to corporate clients:

1. Change your LinkedIn to be a sales page for your service.
2. Become a LinkedIn Premium subscriber.
3. Direct leads to your LinkedIn page (a percentage of leads have their settings set so that you can't see when they visit; outside of recruiters, most don't)
4. See who viewed your LinkedIn Profile.
5. Get Rapportive for Chrome: https://chrome.google.com/webstore/detail/rapportive/hihakjfhbmlmjdnnhegiciffjplmdhin?hl=en
6. Using Rapportive, figure out their email (Nothing found for 2013 01 How To Use Gmail To Find Almost Anyones Email Address ); You already know their name and company, it's just trial and error.
7. Follow up via email or LinkedIn if you want to be direct; OR
8. Follow up via a direct mail campaign or phone call.


BAM!!!

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
 
KennyPowers said:
Fuck that company. Here's how you can do it when selling to corporate clients:

1. Change your LinkedIn to be a sales page for your service.
2. Become a LinkedIn Premium subscriber.
3. Direct leads to your LinkedIn page (a percentage of leads have their settings set so that you can't see when they visit; outside of recruiters, most don't)
4. See who viewed your LinkedIn Profile.
5. Get Rapportive for Chrome: https://chrome.google.com/webstore/detail/rapportive/hihakjfhbmlmjdnnhegiciffjplmdhin?hl=en
6. Using Rapportive, figure out their email (Nothing found for 2013 01 How To Use Gmail To Find Almost Anyones Email Address ); You already know their name and company, it's just trial and error.
7. Follow up via email or LinkedIn if you want to be direct; OR
8. Follow up via a direct mail campaign or phone call.


BAM!!!

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Click to expand...

This

Take it further and host the lander yourself and invoke iframes via javascript when they click/scroll/bounce/type/etc for even more targeted data :anon.sml:
 
Just thinking about this, I've had an idea of having a service that could identify who is on your website just given the IP address. Places like MaxMind are able to tell you city, state, country, etc for an IP address, which is great but it'd be a lot better getting a name, email, and phone number for an IP.

Maybe there could be an open source project for this?

Could have a piece of JavaScript code that's added to sign up pages for instance on a website. It'd be fairly easy to track what people type in on a form, check for fields like 'first_name' etc and regex the email/phone number. Store this data in a central DB that crosschecks with the hundreds of thousands of other websites who also have the script. In order to use the service for a website, you gotta somehow verify the script is on your website.

Main problem would be getting people to place the script on their site, but maybe keeping it completely free and open source will solve that.

I don't think you can pull data from iframing LinkedIn or FB as they block it and a proxy wouldn't work in this case, but that would be the best option by far. If that's not possible, maybe this is the only way to get it to work (unless you are FB). I'm not sure what the legality of this would be either.
 
beeker. said:
Just thinking about this, I've had an idea of having a service that could identify who is on your website just given the IP address. Places like MaxMind are able to tell you city, state, country, etc for an IP address, which is great but it'd be a lot better getting a name, email, and phone number for an IP.

Maybe there could be an open source project for this?

Could have a piece of JavaScript code that's added to sign up pages for instance on a website. It'd be fairly easy to track what people type in on a form, check for fields like 'first_name' etc and regex the email/phone number. Store this data in a central DB that crosschecks with the hundreds of thousands of other websites who also have the script. In order to use the service for a website, you gotta somehow verify the script is on your website.

Main problem would be getting people to place the script on their site, but maybe keeping it completely free and open source will solve that.

I don't think you can pull data from iframing LinkedIn or FB as they block it and a proxy wouldn't work in this case, but that would be the best option by far. If that's not possible, maybe this is the only way to get it to work (unless you are FB). I'm not sure what the legality of this would be either.
Click to expand...

Chicken and the egg problem. No way this gets traction; and then when it does, you're screwed because you're too big and open to negative press. Also, there's no doubt that at least one asshole will use this info to push some crap product, and hence ruin it for everyone else.
 
KennyPowers said:
Chicken and the egg problem. No way this gets traction; and then when it does, you're screwed because you're too big and open to negative press. Also, there's no doubt that at least one asshole will use this info to push some crap product, and hence ruin it for everyone else.
Click to expand...

Yeah that's true, would have to deal with spam in some way, probably be labeled illegal right off the bat by countries that don't even allow you store a full IP address. Be nice to have but there are a lot of potential problems with it.
 
beeker. said:
Just thinking about this, I've had an idea of having a service that could identify who is on your website just given the IP address. Places like MaxMind are able to tell you city, state, country, etc for an IP address, which is great but it'd be a lot better getting a name, email, and phone number for an IP.

Maybe there could be an open source project for this?

Could have a piece of JavaScript code that's added to sign up pages for instance on a website. It'd be fairly easy to track what people type in on a form, check for fields like 'first_name' etc and regex the email/phone number. Store this data in a central DB that crosschecks with the hundreds of thousands of other websites who also have the script. In order to use the service for a website, you gotta somehow verify the script is on your website.

Main problem would be getting people to place the script on their site, but maybe keeping it completely free and open source will solve that.

I don't think you can pull data from iframing LinkedIn or FB as they block it and a proxy wouldn't work in this case, but that would be the best option by far. If that's not possible, maybe this is the only way to get it to work (unless you are FB). I'm not sure what the legality of this would be either.
Click to expand...

The real problem is that IP addresses change.
 
beeker. said:
Just thinking about this, I've had an idea of having a service that could identify who is on your website just given the IP address. Places like MaxMind are able to tell you city, state, country, etc for an IP address, which is great but it'd be a lot better getting a name, email, and phone number for an IP.

Maybe there could be an open source project for this?

Could have a piece of JavaScript code that's added to sign up pages for instance on a website. It'd be fairly easy to track what people type in on a form, check for fields like 'first_name' etc and regex the email/phone number. Store this data in a central DB that crosschecks with the hundreds of thousands of other websites who also have the script. In order to use the service for a website, you gotta somehow verify the script is on your website.

Main problem would be getting people to place the script on their site, but maybe keeping it completely free and open source will solve that.

I don't think you can pull data from iframing LinkedIn or FB as they block it and a proxy wouldn't work in this case, but that would be the best option by far. If that's not possible, maybe this is the only way to get it to work (unless you are FB). I'm not sure what the legality of this would be either.
Click to expand...

Id be thrilled to just get 1 piece of data, such as a physical address that we could match against a sales database to create an attribution model
 
AdHustler said:
The real problem is that IP addresses change.
Click to expand...

That too, was thinking it might be possible to get really complex with it, detect user agents and other identifying information to confirm the IP no longer belongs to a specific user. IPs can change simply by restarting your modem right? Maybe it wouldn't even be possible, or at least accurate enough.
 
Thinkin again, maybe it's possible through cookies.

In the JavaScript code that's placed on websites, have it inject and iframe leading to the main domain that hosts this service. All tracking is done through a uniquely hashed cookie, specific to every user. Instead of tracking by IP who the person is, track it via the cookie which will be tied to their computer a lot longer than their dynamic IP.

Communication between the parent page and the iframe would be easy too because the parent page is running JavaScript that the iframe owns.

This I think would also solve the issue of tracking people who may use their laptop from a Starbucks or something, or if they travel a lot. Long as the cookie is there it would identify them.
 
beeker. said:
Just thinking about this, I've had an idea of having a service that could identify who is on your website just given the IP address. Places like MaxMind are able to tell you city, state, country, etc for an IP address, which is great but it'd be a lot better getting a name, email, and phone number for an IP.

Maybe there could be an open source project for this?

Could have a piece of JavaScript code that's added to sign up pages for instance on a website. It'd be fairly easy to track what people type in on a form, check for fields like 'first_name' etc and regex the email/phone number. Store this data in a central DB that crosschecks with the hundreds of thousands of other websites who also have the script. In order to use the service for a website, you gotta somehow verify the script is on your website.

Main problem would be getting people to place the script on their site, but maybe keeping it completely free and open source will solve that.

I don't think you can pull data from iframing LinkedIn or FB as they block it and a proxy wouldn't work in this case, but that would be the best option by far. If that's not possible, maybe this is the only way to get it to work (unless you are FB). I'm not sure what the legality of this would be either.
Click to expand...

This already exists, it's called PRISM and XKEYSCORE.
 
Everything you guys are talking about has already been done and is currently being done...

The big data sharing network to match IP/Cookie to email/phone/address? Yeah BlueKai and it's match partners and all it's competitors have been on that for years now. Using random sites people give email/address to they match you to your Experian credit profile.

The issue is always accuracy and match rate. Facebook came into the game in 2012 and has been blowing people out of the water on it.

Facebook and Google both have the data to expand this market quite a bit but they are smart enough to realize they don't want government regulation on this stuff so they've kept it at bay enough not to spook the average internet user.
 
(O_o) said:
This already exists, it's called PRISM and XKEYSCORE.
Click to expand...

I lol'd

miketpowell said:
Everything you guys are talking about has already been done and is currently being done...

The big data sharing network to match IP/Cookie to email/phone/address? Yeah BlueKai and it's match partners and all it's competitors have been on that for years now. Using random sites people give email/address to they match you to your Experian credit profile.

The issue is always accuracy and match rate. Facebook came into the game in 2012 and has been blowing people out of the water on it.

Facebook and Google both have the data to expand this market quite a bit but they are smart enough to realize they don't want government regulation on this stuff so they've kept it at bay enough not to spook the average internet user.
Click to expand...

That's crazy, didn't even know about BlueKai. Figured FB and Google would have something like this in-house because they can, but damn. They let you see some of the data they have on you BlueKai: BlueKai Registry.
 
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