Ideas needed

[kr338r]

I am designing an ecommerce site for a client of mine.
He has also offered to do a 50/50 split with me promoting a few of his products as seperate endeavors.

He has access to one new product that is quite unique. It is a product that can be used for many different purposes, other than it's main intended one.

Searching on Google & eBay for it brought up two results total for the same item. All of the keyword searches brought up items with a similar generic name, but not the actual item itself.

If I had roughly $1,000 - $2,000 to start to get the word out to a massive audience and get buying traffic, what in your opinion, would be the best way to do so? ie; where to spend it, what to do to promote it.

I know alot of the peeps here probably do sites for ads, does anyone here have any experience actually getting traffic to a real prduct you would be selling?
I know the premise of getting traffic is basically the same as for getting clicks, but how do you promote something that is new to market, and maybe not being searched for yet?

I am a Power Seller on eBay, but I despise their fees, I'd like to do this thing independently and keep all the money!

Thanks to anyone that takes the time to respond.:question4:

 

[kr338r]

i asked this question in another forum and this was reccomended,

I'd do an Overture and AdWords check on the most common related searches and see how cheap and popular the terms are. If you're looking at $10 markup on each one, then a PPC arbitrage type campaign may work for you

any opinions, plz?

 

[Elixir7]

I would build a landing page, and then start a PPC campaign on Adwords, considering theres not much compition (as you say), then the clicks will be cheap.

You'd also have to consider the traffic volume for the keyword you want, and keywords related to it. If the keyword you are targetting doesn't get enough searches, you may not get too many clicks into your landing page. So you might try related keywords. The overture will do the job.

 

[Andrew]

Totally depends on what niche/market the product is targeted towards..

 

[kr338r]

Totally depends on what niche/market the product is targeted towards..

i can put it into context maybe to make it easier to get a hold on.

let's say it was a new kind of "toothbrush". (it isn't, don't worry)...

we have a modern rechargeable toothbrush that can be used for more than just brushing your teeth.
many people will just brush their teeth with it, but it could be promoted to many different industries for different uses like cleaning toilets or removing belly button lint or spreading shit on a shingle.(all poor, fake examples):1bluewinky:

when i google or ebay search "power toothbrush", i get 2 results for the actual product, but 100's of thousands for similarly named but way different products.

we get them for about 9 bucks, looking to sell them for 24.99 plus ship.

thanks again, didn't think anyone was gonna take a shot with this.