Ideas For My 6000th Post

eliquid

eliquid

Serpwoo.com
May 10, 2007
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A/B Testing
I just hit it, this post is 6001.

Not sure what I could post, that I havent already. So I'll make it a Q&A.

Give me ideas, post q&a type stuff, anything you wanted to know I could write about. Please keep it semi-serious. I'd like to really help since you guys here have always been great to me.
 
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Efficiency, what REALLY matters in life and what is just signal noise?
What it takes to make seven figures and why you think most people fail?
The most important skill to have, which happens to be the least taught?
Your biggest mistake ever and why they can't teach it in business school?
 
Anything ecommerce related..

-that we wouldn't be able to read on all of the mainstream blogs.
-Surprising things you learned or things that proved you wrong
-things you wish you would have known when first getting started
 
eliquid said:
I just hit it, this post is 6001.

Not sure what I could post, that I havent already. So I'll make it a Q&A.

Give me ideas, post q&a type stuff, anything you wanted to know I could write about. Please keep it semi-serious. I'd like to really help since you guys here have always been great to me.
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Would enjoy having a bit of a dissection of what you were doing back in the 6 figure month days you mentioned you had, what campaigns you were running, what went wrong with it, etc.. (I figure it's been long enough now for outing not to be a problem?) I find honest thorough dissections of people's mistakes far more useful than just tips / advice without backbone.

(This post isn't meant to be a dig or sarcastic by the way, just to re-inforce, don't want to come across as attacking you or anything. I'm genuinely curious and think people can learn a lot from that kind of stuff.)
 
quintana said:
Efficiency, what REALLY matters in life and what is just signal noise?
What it takes to make seven figures and why you think most people fail?
The most important skill to have, which happens to be the least taught?
Your biggest mistake ever and why they can't teach it in business school?
Click to expand...

Experiences matter in life, everything outside is noise. Take the time to travel, take the time to help an old lady, take the time to tell your wife you love her, take your kids to disney world and hug them, hang glide off a cliff and drive a lambo 180mph, etc. These are things no one can take from you and are things you can talk to people and blow their mind with.

When you die, leave with no regrets. Owning a small house is not a regret, but something like swimming with the sharks or climbing K2 could be.

If you mean business noise and importance, networking and having a huge reach to other people matters the most. You can achieve anything with the right connections ( and a bit of work and persistence ).

igl00 said:
share spamwow script
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for $300, you can get a taste

lincolndsp said:
relevant 2 you points from magnum opus
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I guess you mean MY magnum opus. My greatest personal work is being a father and having to remembering every day who I am accountable to. Also, the power of listening is 100x more important then having the "right advice" or answer.

For business, never stop coming up with crazy ideas and testing them, this leads to failure which leads to learning, which leads to finding great discoveries and making money. Connecting with people is more important then your product or price. Many people are looking for you to not guide them, but reassure their own choice they have already made up in their mind.
 
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JoseArmando said:
I'd like to hear a detailed report on your experience during the rebill saga
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Not sure how detailed you want it, so I will at least start and you can ask more questions as needed. Ask me anything about, im not gonna cover up anything. Lets make this question a rolling answer. I'll post what I think you wanna know, you read it and ask more questions to make sure everything is answered.

I started out not doing much in affiliate when I came across rebill. I was doing MFA sites and client work on the side and also working at Media Trust at the time. I was working on PPC an internal affiliate stuff for MT but also setting up blogs on the side back in 07 for colon cleansing products via fake review style.

Jessie Wilms came in with some offers for green tea that we was AOR for and it hit a bit on Facebook so I decided to make a couple blogs about it and promote it as I had seen a few other affiliates doing it and it just clicked right away in a fake review style.

This was around Feb or March and by June of 2008 I got laid off and decided to go my own way with affiliate full time. At this same time, one of the key founders of MT left and formed his own company and asked me to promote his colon cleansing product for him. I really didnt want to since Green Tea was busting it, but I decided to just throw it on my green tea lander as a 1-2 punch combo just to please him and it ended up going gangbusters. Within a couple months it was copied to death and changed into the newspaper farticle we know now.

I only focused on Facebook and specialized in it. Others where all over the place with Adwords, media buys, PPV, etc. I only did Facebook and went to Canada, UK, AU, and of course US. I had 5 accounts, all of which were approved for 30k a day spending running it off my debit card ( yes debit ). I had 3 managers and used a lot of cloaking through out the years and found out a lot of quirks and issues ( work arounds ) for getting new accounts and bypassing billing issues on 1 account with the address and IP issues for new accounts.

I think at 1 time I was the largest affiliate for MT, a4d ( international ) and karaktr media at the same time, but I know others ended up bypassing me once they got into media buys. I had several people under me at different companies that was nice as well and I earned revenue on.

Any of this answer your questions? Keep asking more about this if not. Guide me to where you want to go on this
 
quintana said:
Efficiency, what REALLY matters in life and what is just signal noise?
What it takes to make seven figures and why you think most people fail?
The most important skill to have, which happens to be the least taught?
Your biggest mistake ever and why they can't teach it in business school?
Click to expand...

Forgot to answer the other ones:

1. Answered the important things in life and noise above

2. I think most people fail because they give up too soon and dont believe in themselves. I also think once people hit a roadblock they thinks its the end of the line. I had multiple issues from cash flow to accounts getting banned and I found a work around each time, although it might have took me days to figure it out and lots of trail and error.

3. Least thought skill, but most important is never giving up on what you want and also persistence. Also, how to figure shit out from another angle.

4. Biggest mistake ever was getting settled in to what works. They dont teach this in school because your taught to exploit what works, which I did.. but I never expanded out either.
 
Here's another one..

You made a post in the ecomm thread about finding your best ad slot/position for PPC.

How do you go about testing this? I was thinking about dropping my CPC's by 5cents and letting it run for 1 week, then repeat with another 5 cents or by 1cent based on the results.
 
mpbiz said:
Anything ecommerce related..

-that we wouldn't be able to read on all of the mainstream blogs.
-Surprising things you learned or things that proved you wrong
-things you wish you would have known when first getting started
Click to expand...


1. Your not going to learn to properly split test, the reasons for why a test failed or succeed, and the metrics you really need behind it. You just gotta fucking do it and do it and do it and collect the data and examine all data points.

For example, everyone says that you gotta test the subject lines and CTR of the ad. So fucking what? Test based on the income generated. Period. I can craft an email subject line that says "Free T-Shirts with every order" and get a huge open rate on my subject line, but that doesnt drive sales as most people will just buy a $5 item.

ESPs like ExactTarget and others will tell you the subject line open % and CTR of the email ad, but not the revenue generated. I find the best open rate subjects lines are also the highest number of unsubs and will also have a low % of CTR from the ad, which the lowest subject line open leads to better CTR's. Either way, both metrics are DICK, go by revenue and find an ESP that will track it ( a lot wont ). Also, check the % of opens by ISP, if your on a whitelisted ESP and not inboxing Gmail and Yahoo, your fucked.

Im not trying to focus just on email split testing, but split testing on everything and tracking it to revenue. I could give 3 shits less if the color of my purchase button is orange and got 40% more CTR on it, if the user didnt end up actually checking out ( and instead abandoned ) then fuck that test.

2. Surprising and proved me wrong, that social doesnt sell. It does, you just cant always sell directly through it. Run a contest, gather up some names/emails and then sell to them later via email.

3. I wish I would have learned that everyone else, no matter their title/position/or experience, can be an idiot and wrong themselves. Believe in yourself and stick to your guns no matter who you are up against ( client, ceo, vendor, etc ).
 
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