Stick with it to the end before you flame me. This is going somewhere. And it's 100% factual.
I'm dropping $17K on landscaping on the new house this week. The guy tells me I'll need to start mowing in a couple weeks.
I really need to find a lawn mower. I have 2.5 acres of grass coming in and I've always wanted a big John Deere riding lawn mower.
So, first I thought I'd check the local hardware store that is going out of business. They had two - I took pictures of two Cub Cadet model numbers with my camera phone and looked them up on consumer reports when I got home. The reviews were average.
I then checked Craig's List. There were a few but nothing really interesting.
So I started searching. Using my Google toolbar I can see I did the following searches:
-John Deer rider reviews
-John Deere mower reviews
-Best riding lawn mowers 2009
-best lawn mowers with attachments
I read the top 3-4 search results for all of those. Then I searched for:
-John Deere [my town]
-John Deere sales WI
After a while I decided I needed to go to a dealership and look.
-------------------------------------------------------------
........and it was right about that time that I realized I had just literally made a perfect case study for you guys on how consumers really actually search for things on the web.
I'm not a representative sample of course. But this is real. Might be a good read for the other noobs like me...
I'm dropping $17K on landscaping on the new house this week. The guy tells me I'll need to start mowing in a couple weeks.
I really need to find a lawn mower. I have 2.5 acres of grass coming in and I've always wanted a big John Deere riding lawn mower.
So, first I thought I'd check the local hardware store that is going out of business. They had two - I took pictures of two Cub Cadet model numbers with my camera phone and looked them up on consumer reports when I got home. The reviews were average.
I then checked Craig's List. There were a few but nothing really interesting.
So I started searching. Using my Google toolbar I can see I did the following searches:
-John Deer rider reviews
-John Deere mower reviews
-Best riding lawn mowers 2009
-best lawn mowers with attachments
I read the top 3-4 search results for all of those. Then I searched for:
-John Deere [my town]
-John Deere sales WI
After a while I decided I needed to go to a dealership and look.
-------------------------------------------------------------
........and it was right about that time that I realized I had just literally made a perfect case study for you guys on how consumers really actually search for things on the web.
I'm not a representative sample of course. But this is real. Might be a good read for the other noobs like me...