Nicholas G. Carr: Articles: Hypermediation: Commerce as Clickstream
I found this post (which is a reprint from another article from 2000) interesting for a couple reasons
1) It details a web transaction as it might have occurred circa 2000 (w/o Google for the search for example but still with a paid search result and an affiliate earning revenue)
2) It gives predictions of the future that have since come true
3) It explains why the middlemen on the web could/should earn more than physical product manufacturers
I found the article while reading this today Rough Type: Nicholas Carr's Blog: Google in the middle which talks about Google as a middleman and the issue that is causing for the news industry. Thought you guys might like it.
I found this post (which is a reprint from another article from 2000) interesting for a couple reasons
1) It details a web transaction as it might have occurred circa 2000 (w/o Google for the search for example but still with a paid search result and an affiliate earning revenue)
2) It gives predictions of the future that have since come true
3) It explains why the middlemen on the web could/should earn more than physical product manufacturers
I found the article while reading this today Rough Type: Nicholas Carr's Blog: Google in the middle which talks about Google as a middleman and the issue that is causing for the news industry. Thought you guys might like it.