For those of you who are trying to build legitimate sites, you know how frustrating a high Bounce Rate can be.
Attached is a GA screen shot of the bounce rate of a blog I updated and some tips that might help you reduce bounce rate on both your LPs and Blogs.
1. Change the colors scheme - Make sure the site matches what the user tends to see in that space. For example if it is finance use blue and green. If it is a skin care blog, use earth tones and lots of white.
2. Hero Shot - Try using people in your design, it will make your site feel more personable.
3. Create a Logo - Most of the time we just have the name of the site in the upper right, but adding a custom logo will make your site look a lot more legit. This does not have to be complicated, but at least use a different font than Arial Bold All Caps.
4. Seasonal Changes - People love to see little hints of seasonality. Just look at how the Google changes their logos every holiday. Your site will look more current and the user is more likely to stick around. It is as easy as adding a pumpkin during Halloween, or changing your background to red or green during the Holidays.
5. Featured Articles - Put your best foot forward and have your best content above the fold. You can create a section called "best of..." or something similar.
Invest in a decent design and make the most of every visitor. Unless of course you have a MFA site then just do the opposite of everything listed.
Attached is a GA screen shot of the bounce rate of a blog I updated and some tips that might help you reduce bounce rate on both your LPs and Blogs.
1. Change the colors scheme - Make sure the site matches what the user tends to see in that space. For example if it is finance use blue and green. If it is a skin care blog, use earth tones and lots of white.
2. Hero Shot - Try using people in your design, it will make your site feel more personable.
3. Create a Logo - Most of the time we just have the name of the site in the upper right, but adding a custom logo will make your site look a lot more legit. This does not have to be complicated, but at least use a different font than Arial Bold All Caps.
4. Seasonal Changes - People love to see little hints of seasonality. Just look at how the Google changes their logos every holiday. Your site will look more current and the user is more likely to stick around. It is as easy as adding a pumpkin during Halloween, or changing your background to red or green during the Holidays.
5. Featured Articles - Put your best foot forward and have your best content above the fold. You can create a section called "best of..." or something similar.
Invest in a decent design and make the most of every visitor. Unless of course you have a MFA site then just do the opposite of everything listed.
