how to pick an offer for AM

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mason

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Aug 13, 2006
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This is a cut and paste from my BLOG


Anyways, this post may sound noobish to pros, but guess what? I consider myself a noobie as well :) Take note... these are just MY steps and should not be taken as a rule of law.

also some of the stuff I make reference to may not make sense cause it was written with previous blog posts in mind.

Payout per Lead:
Depending on the offer, I usually look for a decent payout pertaining to a niche’s competitiveness. For zip submits anything from $1.20-anything(I don’t really promote zips). For everything else, if the competition is low I will take anything from as low as $4 payout per lead. In order to make that work I need a $0.85 ecpc though. If the competition is high, anything from $7-anything is good. If the competition is super high then I usually look for stuff in the double digits. BUT… I generally don’t really care about payout as long a I can get a $0.70 - $0.85 ecpc.


Payout per Sale:
Since I’ve never really done anything with sales I will prob say anything that is $25 or up per sale.


How well is it doing?
Before I pick a specific niche I usually look into the performance across the network. You can get this info usually through your affiliate manager. just ask for the ecpc of the offer across the network. I will accept anything $0.70 ecpc or higher. Doing so will tell me how well it converts. If it doesn’t convert for them then it won’t convert for me(don’t let this step stop you though cause maybe everyone else sucks at promoting it).


Landing Page:
The next thing I look at is the offer landing page. If the design looks decent and modern, I usually am okay with it. If it looks like it was made 10 years ago then I will probably not give it a chance. If you are unsure what a “good” design looks like then goto google and search up “css gallery” and browse through those galleries. Of course the offer landing page will never look as good as those, but looking through those galleries will train you to notice elements that make up a good design.


Steps to Signup
I really havn’t been looking at this aspect until now. I was trying to figure out why my third campaign sucks so much and I think I figured it out. even though the third campaign meets all the requirements, the offer is a real hassle to sign up for. I quickly ran through the offer(not completing it all the way) to see how the sign up is like and it’s 5 pages long and requires a lot of personal info… wow okay there’s my prob there. Good thing I havn’t been getting a lot of ppc traffic yet. I think I’m going to exchange it with a different offer.
 


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