I would like to learn about landing page optimization. Maybe you can advise something, some techniques and tools to help increase the conversion rate of landing pages?
Have a clear Call-to-Action (CTA): Your CTA should be prominently displayed on your landing page - both visually and contextually. Make sure it’s easy to find, understand, and act upon.
Keep your landing page clean & simple: Don't clutter up the page with too many visuals, videos, or text boxes - a balance between aesthetics and functionality is key here. Remember also that mobile phones have much smaller screens than desktops so optimize your website for all screens.
A/B testing – Compare two versions of your website against each other (A vs B) to see what works best. For example, CTA button color and placement - you can evaluate how changes affect conversion rates so you know exactly where you need some improvements.
