Using this site as a basis:
USFR on AgWeb.com (because I guessed that farmers listen to the Farm Report)
I went to Quancast, and got this as the site Demographics:
So this is an older, white, audience with some money. They don't have any kids living with them, and over 60% are college educated. The farm report is almost evenly split male/female, but your site may be different.
Think.
Maybe they might be concerned with retirement? They're at the age. They may be worried about the government taking what they made because of "death taxes". Is your audience teabaggers? The demographics fit right in.
If I were you, I would focus on selling high ticket, guru products - like Frank Kern stuff. While the audience as a whole might have money, they may also be concerned how they're going to make it through retirement.... that's where the "make money online" stuff comes in. If you've ever seen a Guru seminar, the audience is made up primarily of older people.
Gold might also be good for this audience. Mail Order Bride sites might work for the males on your site.
You can probably make some dough out of that site if you're creative enough.