Well, there are plenty of different techniques to do this, but it all boils down to backlink building (Off-page optimization) and On-page optimization.
Some quick tips:
On-page optimization:
- I recommend you to have, in your articles, a keyword density of 3-4%
- Mention your main keyword you want to rank for on the first/ second sentence of your article (on the first sentence is preferred) and on the last sentence of your article.
- Use LSI keywords on your article
- Use H1 tag with your main keyword
- In each article you write, create 1 outbound link pointing to an authoritive site (eg. Wikipedia), and make it no-follow.
- Try to not have many outbound links (at least, if you do, make them no-follow).
- Apply ALT tags on all your image with your keywords. And rename with your keyword all our images (eg. "yourkeyword.jpg"), do this BEFORE uploading your images.
- Usually a 500 word article is more easily to rank.
- When writing the article, use
Bold tags (<b></b>) on the keyword you want to rank for at least 1 time on your article.
- Use meta tags with your keywords
Off-page optimization
Backlinks, that's what mainly Off-page optimization consists on, but there are different types of building backlinks, these are some of them:
- Article Marketing
- Press Release
- Social Bookmarking
- Link wheel
- Comment links
- Forum Links
- Profile Links
- Automated links created with software (eg,. xrumer, scrapebox, etc...)
The more PR these links have, the better for your site. It is also important for these links to be dofollow, although nofollow links are also of good use.
These are some of the most used techniques most SEO gurus use
