How to do demand and supply analysis in social media?

[ChrisLi]

Hello, Guys,
I'm a newbie in affiliate marketing industry from China. Just as you know, we can get rough demand-supply insight from keyword planner and SERP result in search engine platform.
My question is how we can do demand-supply analysis in social media platform? Is there any related tools for this purpose?
Moreover, how about it in push/native ad network? Is there any strategy or tools we can do demand analysis?

Appreciated.

 

[techimpero]

Demand and supply analysis in social media involves monitoring trends, keywords, and hashtags to gauge user interest (demand) and content availability (supply). Tools like Google Trends, social media analytics platforms (e.g., Hootsuite, Sprout Social), and sentiment analysis software help track these metrics. Analyze user engagement, sentiment, and content frequency to understand market dynamics. High demand with low supply suggests content opportunities, while high supply with low demand indicates saturation. Regularly updating this analysis ensures alignment with evolving trends and audience preferences. This approach helps in crafting targeted, relevant content strategies to meet audience needs effectively.

 

[Mark@S]

There are companies that engage in native advertising. This is where they conduct analysis and think through a strategy for further work. Sush as MGID, for example.