How The Worst T-Shirt Website You've Ever Seen Pulls $40k In It's First 2 Months Up

Andrew Scherer

Andrew Scherer

MarketersCenter.com
Feb 12, 2009
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www.marketerscenter.com
Full article is here: How I made $40k within Shopify's trial period. – Shirtwascash


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250k visits, so about a .002% conversion rate... which is the consequence of a fantastically shitty combination of pure social media traffic (mostly reddit) and the worst t-shirt website you've ever seen. But dat pure volume.

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Although I do admit, I would definitely sport the Dear Leader tee.
 


I reckon he's probably quite creative, but mostly run into some good fortune. He then quickly quits his job and will no doubt be expecting to rake it in. That would have been ok, but he then goes on and blabs about how profitable his custom t-shirt biz is. He even walks people through his traffic sources. ROFL what a toolbag.
 
Andrew Scherer said:
which is the consequence of a fantastically shitty combination of pure social media traffic (mostly reddit) and the worst t-shirt website you've ever seen.
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This email is to confirm your recent order.

Date 07/16/2014

1x Where's Waldoge? - M for $32.49 each
1x Such astrodoge - M for $23.95 each
1x Jose Gato - M for $23.99 each
1x Glorious Shirt in honor of Dear Leader - M for $24.97 each

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Is that $40k profit? There's a fuck load of cash to be made with niche t-shirts but I just hate the idea of fucking with manufacturing a product like that and dealing with returns, etc.

I had to very quickly figure out how to organize and ship abroad and that was difficult, until I found Shipstation.com. Now that we have Shopify + Shipstation in place, they sync with eachother. Our process went from data mining & excel sheets with the old site to clicking a button to print a prepaid label. I highly recommend this combination if you sell product online.
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Shit, Shopify + Shipstation and/or Fulfillment by Amazon could be great, margins would probably fucking suck though.
 
So hard to find paid advertising in that niche that converts for under $25 a sale with all the noobs constantly entering that market and throwing money down a hole. BSA on dev sites might work for him untill the copycats see it.
The social angle is nice but that feels like running on a hamster wheel after a few months and often devolves into sock puppet theatre which really feels like running on a hamster wheel.

Now that he has blabbed in public about it, there will be a bunch of copycats who will do it cheaper, charge less and suck at every step of it. Poisoning the well.

Maybe he should would pump it up hard for social and get some press publicity for a couple of more months and then flip it.
 
Awhile back all I would see people talking about was selling shirts with FB advertising all over reddit and IM forums. It was like every dude that watched an episode of Shark Tank and read a few posts on r/Entrepreneur or r/Startups was setting up a site to sell shirts.

I was seeing the shirt ads A LOT on FB a few months ago. Seems like the ads were mainly targeting things like people's last names/common names with creative phrases? Family members would buy these shirts and then all the other family members want them when they see their cousins like the ad/ordering the shirts? Like mentioned above, so many people must be doing this kind of thing right now...

Shipstation sounds nice, got the "Mark Cuban Thumbs Up".
 
DexterMorgan said:
Awhile back all I would see people talking about was selling shirts with FB advertising all over reddit and IM forums. It was like every dude that watched an episode of Shark Tank and read a few posts on r/Entrepreneur or r/Startups was setting up a site to sell shirts.

I was seeing the shirt ads A LOT on FB a few months ago. Seems like the ads were mainly targeting things like people's last names/common names with creative phrases? Family members would buy these shirts and then all the other family members want them when they see their cousins like the ad/ordering the shirts? Like mentioned above, so many people must be doing this kind of thing right now...

Shipstation sounds nice, got the "Mark Cuban Thumbs Up".
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Selling T-Shirts is a business people can understand easily. So it attracts a ton of people into it. Someone could probably write a book on the subject but certain types of businesses just seem to have much more broad appeal and it certainly has nothing to do with their potential.

I really love that people tend to say away from the "boring" businesses that are slightly more complicated to understand and instead over saturate the market with things like t-shirt start ups.
 
DexterMorgan said:
Awhile back all I would see people talking about was selling shirts with FB advertising all over reddit and IM forums. It was like every dude that watched an episode of Shark Tank and read a few posts on r/Entrepreneur or r/Startups was setting up a site to sell shirts.

I was seeing the shirt ads A LOT on FB a few months ago. Seems like the ads were mainly targeting things like people's last names/common names with creative phrases? Family members would buy these shirts and then all the other family members want them when they see their cousins like the ad/ordering the shirts? Like mentioned above, so many people must be doing this kind of thing right now...

Shipstation sounds nice, got the "Mark Cuban Thumbs Up".
Click to expand...

The guru's :costumed-smiley-013 have been pimping out FB ads+Teespring courses a lot in the last few months. They are obviously copying the gurus examples step by step and think they will make thousands because obviously the tactic must work if he is selling it to us. Fuckin' I.M groundhog day.
 
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