I agree with the other posters, but it definitely should NOT be TOO specific...
e.g.... Funky Furniture would be okay...
e.g.2... Green Marble Oak Funky Furniture With Rocket Boosters is TOO specific...
While it does depend on what he wants to do (organic traffic or ppc), if there is not enough demand because something is too specific you aren't going to get anywhere.
If Green Marble Oak Funky Furniture With Rocket Boosters had 3 searches per year, but funky furniture had 10k it would just be retarded targeting something so specific.