How much difference does LP make for different products?

[miketpowell]

Hi all, I'm a total newbie and have a question for you guys.

What difference have you seen in your experience on the conversion rates for LP versus just redirecting?

I imagine it has quite a bit to do with what you are selling and where you are selling it of course.

The thing is for me I can see why LP are crucial to sell some products, specially depending what type of ad copy you are using to get the clicks. But for some products the advertiser seems to have a damn good page and I would think redirecting directly to it if the traffic is coming from the right ad copy would be fine.

So what are your thoughts? What types of products would you never dream of doing without a LP and what offers do you feel they hardly matter?


I'm currently testing this of course but a poor newbie can only test so much and that's assuming I'm not testing things badly and making newbie mistakes.

 

[SitPoMk]

I think this belongs in the newbie section

nevertheless, whenever you are trying to generate sales, not leads, you mostly want to presell. Even if the merchant has a great page, they are selling to the customer, you want to presell to them, maybe offer a review from the buyers perspective. or compare two different products. Trust me, conversions will go up 99% of the time, you just have to focus on getting a good ctr through your LP as well so you don't go losing customers before they even reach the merchant page. That's why sometimes the merchant can go a little overboard with marketing techniques on their page. for example, a talking character, or a javascript alert that doesn't let them close the page right away. On you presell landing page you don't want to do anything like that, that may scare the lead away. At least in my experience.

 

[ldsmedia]

Since the other answer was so complete, I will be very brief. google doesn;t really like direct linking because they don't want the same advertiser having that many different ads showing. So they have a limit and if you direct link, you will see less traffic because you are sharing the views with all other affiliates.

Direct linking should only be used for testing (at least with Google).

 

[dangregory]

One thing I've found with my landing pages is when I avoid giving people lots of free information (like droning on and on with an informative article) and just have a little bit of information (enough to satisfy Google and get me good placements in Google for my keywords), and I have lots of "buy now" type links and graphics, conversions are very good.

I have one site that is new with very little text, mostly just selling the visitor on the benefits and encouraging them to click out to buy, that's getting 11% conversions - meaning 11% of the people who visit my site are buying.

With each niche you'll need to tweak things. If you're selling ebooks that have a how to focus you might want to use a narrative about how you or your uncle used the product, how it helped you or made your penis or bank account huge, etc. Then tell them they can get the same results if they click out to buy.

But if you're selling physical goods I encourage you to keep your landing pages really simple - make sure that you're encouraging them to click out and buy as fast as possible rather than risking losing them with too much informative text.

Dan