How much data to determine a campaign is profitable?

JGDesign

JGDesign

JGDesign
Mar 10, 2010
45
1
0
San Diego
www.jongougeon.com
okay, so get the jokes, dick-rolls, and general hazing ready because this is a n00b post.

Here's the deal:

I've got my first somewhat profitable campaign up, and I have a few questions about proper scaling and the amount of data I need before proceeding. Currently I've got around 100,000 impressions with .08 CTR running CPM. Can I just increase my budget and the amount of impressions will adjust, or is it more complicated than that? Do I have to improve CTR in order to get more impressions? Is this even enough data to consider scaling? I've got a very small test budget of about $200, but it looks like I should be able to put more into it, as I'm starting to see some profitable results. Any suggestions on how to improve CTR on a biz op, or more effective ways of scaling a campaign other than throwing more money at it?

Thanks in advance,
JGD.
 


JGD,
Bottom line is if you profit on the $200 (doesn't matter how or what scaling) take the $200 you made back + the profit and do it again. This time test new landers, new ad text and perhaps split it against a similar offer that pays less (you'd be shocked how many times you make more $ doing that)

You went in probably expecting to lose the $200 so if you profit just put it right back in the bucket and chuck it.
 
Ah I see you're in SD. Just a note for a new marketer it is SO worth it to head to conventions and meet up with WFers. Just pretend you're elite and they will accept you. Haha.
 
rickyricardo said:
JGD,
Bottom line is if you profit on the $200 (doesn't matter how or what scaling) take the $200 you made back + the profit and do it again. This time test new landers, new ad text and perhaps split it against a similar offer that pays less (you'd be shocked how many times you make more $ doing that)

You went in probably expecting to lose the $200 so if you profit just put it right back in the bucket and chuck it.
Click to expand...

That's good advice, I'm hoping the next round of creatives I try out will be better anyway.
 
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