How many keywords do you use ..

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Sg4

Digital Media Guru
Nov 18, 2006
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How many keywords do you use per arbitrage campaign on average? So far I've been using several hundred which seems to work ok, however I could easily do several thousand per campaign, but obviously that would mean my accounts will fill up quicker.

Is it better to use fewer keywords and bid up the more targeted keywords accordingly?

How tough is it to get multiple AdCenter accounts? Also, has anyone had success getting multiple 7search accounts with the new guidelines in place?

Any guidance would be helpful. Thanks
 


if you use 7search there is no reason to have more than 100. if you look at your reports you will see that only 5 keywords get activity anyways.
 
Thats true enough. I guess its a matter of whether or not you want to squeeze every click out of the long tail or just say fuck it.

With AdWords, it might be useful to have several thousand keywords for the more competitive niches using location keywords.

new york copyright lawyer for example. Or better yet, syracuse copyright lawyer.

Anyone deal with location based keywords?
 
lol if i had a choice I would prefer to squeeze every click out of the long tail especially if they are cheap clicks vs the more expensive competitive keywords.

;-)
 
Sg4 said:
How many keywords do you use per arbitrage campaign on average? So far I've been using several hundred which seems to work ok, however I could easily do several thousand per campaign, but obviously that would mean my accounts will fill up quicker.

Is it better to use fewer keywords and bid up the more targeted keywords accordingly?
Click to expand...

I am far from being an authority on this but I started with a page targeting ONE keyword, it was successful so I am going with the formula.
Now I am adding variations but I also tweak the landing page accordingly to the variation. Basically for each new kw I test I have a landing page optimized to that kw only. This I guess works better on sub-sub niches.
When I get to $1 spent for $3 earned I then replicate same thing on other PPCs. I am still stuck to the one topic and I am still expanding on it. While people seem to test new niches, i just test new PPCs for the same one formula. I am just trying to cash in so I can spend money on PPC > affiliate sales and hopefully become independent from Google money.
 
Thats a unique way of doing it. Cool that it works.

I have a similar outlook on things. Arbitrage as a means to break into affiliate and build valuable content/service sites.
 
i start with a few hundred to a couple thousand+, but targeted for arb. I go through the lists and, for example, if the topic has to do with some kind of service, I try my best to go through my generated kw list to get rid of location specific kws (like New York city xxxxxx), as people looking for that specific of a term will probably not click on some generalized kw.

i did use something that halfpc wrote about - now when i have a arb campaign that isn't going well, i delete all but the most specific 10 or so keywords - if that doesn't work i know that campaign is fucked. i recently had some luck with some topics i thought worthless, and when i got rid of the fluff started to make some $$.
 
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