I am wondering how I should go about keeping track of my stats. Not talking about tracking202 and how to see whats profitable this and that. Before I would break even on all my campaigns, so I didn't really care about recording my stats down, on paper or excel. Lately, I haven't been breaking even... maybe I am getting lucky, but I want to try and stay organized. Lets say I do 10x better the next few months, I want everything to be organized. At the end of the year, I may have to hire an accountant or something so I know whats going on with taxes. This year(taxes for 2008) I dont have to worry about it, but this year I know I will.
What do you do? Every week do you put in excel what you did this whole week with spending and profiting, with which network, the dates, which search engine, etc? I am thinking about writing it all down in Excel for each week so when tax time comes again next year I know what happened and if my accountant needs to he can see what I did and I am not guessing numbers. If you got any suggestions or if you can just say what you do to stay organized. Maybe you don't even do this and its a waste of time?
thanks
What do you do? Every week do you put in excel what you did this whole week with spending and profiting, with which network, the dates, which search engine, etc? I am thinking about writing it all down in Excel for each week so when tax time comes again next year I know what happened and if my accountant needs to he can see what I did and I am not guessing numbers. If you got any suggestions or if you can just say what you do to stay organized. Maybe you don't even do this and its a waste of time?
thanks