Hiring People To Manage Some Of Your Campaigns

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dahunter

On My Path To Mastery
Dec 7, 2008
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los angeles
So lately Ive had so much shit in my plate it's getting harder to keep track of it all. I have so many ways I could be making money but I'm staying focused on the main, most profitable channels.

However, I do have one employee (who's a close relative), and I've considered the posibility of getting another one. The reason would be to get them to manage all those campaigns I don't have time but if I taught them to manage it properly then it would definitely pay for their salaries and then leave me a nice amount for myself.

(These are people I trust and I would doubt that they would screw me over btw. I would make sure that they make more money taking a small cut with me than they would by making 100% by themselves.)

My question is, I was curious if someone has done this before where you give your employees a campaign for them to manage and then you give them a comission based on profits?

I'm just trying to get a clear idea as to what kind of system I could implement that would be copy and paste for any new employee I could add so it's a fair system for both parties.

If you have any input be sure to let me know!
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yeah i'd still be getting paid though and they wouldn't know which network or how much im getting paid (they don't even know what a network is), basically all they would manage would be the ppc campaign and the tracking that shows up in it.

still, the question is as far as setting up a system what's the most "greed proof", efficient method? Like I said, I'm trying to come up with a cookie cutter system that will work for the new people I hire.
 
You would be surprised by how greedy people you trust can be and how badly they can screw you over. I was.

dahunter said:
(These are people I trust and I would doubt that they would screw me over btw. I would make sure that they make more money taking a small cut with me than they would by making 100% by themselves.)
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are you talking about inputting mules? I've thought of this simply to bang in a million campaigns for some of those 'worth $10/day but costs near nothing' things. However when you talk 'managing' the PPC campaign- they're gonna have to know roughly how much you're making to tell whether it's at all profitible if they have their hands on the levers.

And in that scenario a) they're gonna realize how easy it would be to replicate, or b) royally fuck up your campaigns b/c they're not trained in how to run PPC.

my opinion
 
No experience with employees in this industry but I do have some suggestions on this kind of stuff in general.

Pay as many bills for your workers as possible. Pay their rent, car payment, insurance, phone, food bill and just everything. Then give them some cash each month on top of it and random gifts. When you are dealing with just a few employees you need to be fiercely loyal and tied to you this is a great way to go. I've seen it work very effectively in other industries where an employee can easily break away and make a ton with what he has learned or connections made.
 
Get a non-contract if they are smart. Otherwise, pay them by the hour not by commission. And when you pay them, make sure your pants pockets are already turned inside out.
 
I'm thinking about hiring locally. Low wages typically here, but I can afford about 2-3x the avarage monthly wage of a Thai, which any Thai would be pretty stupid to give up. Mixed with incentives like paying for transport to and from home to office and maybe their lunch (meals cost 1-2 bucks, transport anywhere in the immediate city would cost 3 bucks tops), they'd be hard pressed to fuck me over. That, mixed with English that isn't the best (i can speak thai) would give me an edge minus the part where I would have to do most of the copywriting.
 
Compartmentalization is KEY

miketpowell said:
Pay as many bills for your workers as possible. Pay their rent, car payment, insurance, phone, food bill and just everything. Then give them some cash each month on top of it and random gifts. When you are dealing with just a few employees you need to be fiercely loyal and tied to you this is a great way to go. I've seen it work very effectively in other industries where an employee can easily break away and make a ton with what he has learned or connections made.
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I second the above quote.

The rule of thumb is your are going to get fucked over, the question is by how much.

If I were you I would set up your system, and have 1 person play that 1 part in the system. Make it virtually impossible for them to "band together" to complete your system and I think you should be okay. I.E. Don't give 1 person all the information, scatter it around.

For Example: You need content for a blog:
1 person writes the content
1 person edits the content
1 person posts the content
1 person social bookmarks the content i.e. DIGG and other stuff
1 Person comments on the blog

So you keep their niche very specific, or at least you paint the picture that what each person does is SO HARD AND TAKES SUCH EXPERIENCE that they should never think about doing anything else and should be happy with what they have now. Plus you just created jobs: writer, seo editor, blogger, social bookmarking expert, and 1 reputation management specialist. Get creative.

This might be a little bit of an overload, but i'm sure you get the picture.

Hey, that's What I would do.
 
You would be surprised at how many people would rather work for someone else than take the risk and responsibility of doing their own deal.
 
KickRocks said:
I second the above quote.
If I were you I would set up your system, and have 1 person play that 1 part in the system. Make it virtually impossible for them to "band together" to complete your system and I think you should be okay. I.E. Don't give 1 person all the information, scatter it around.
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^ What I meant by compartmentalization is your friend. It's the same way classified information is treated in the military.
 
rawbones said:
You would be surprised at how many people would rather work for someone else than take the risk and responsibility of doing their own deal.
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I tend to agree with this. Also, making everyone sign a non-compete if you are in a country where that matters will help too.

People all over the world in every industy make their bosses millions and earn hundreds. You have to develop a good relationship, find personalities that are people driven, relationship driven, appreciation driven, and not money driven. There are more of those types of people than money driven people. Purely money driven people are actually pretty rare.
 
Have them sign:
Non-compete agreements
Non-disclosure agreements

Make sure they know you're watching them closely and DO NOT TREAT YOUR EMPLOYEES AS YOUR FRIENDS. I'm not saying that you should be an asshole, but when employees see their boss as being "nice" they are more likely to pull shit.
 
Non-compete agreements and non-disclosure agreements aren't worth a damn if you're not willing to spend quite a bit of money in legal fees and headaches. Trust me, I've paid the legal fees and won the judgment, but haven't received a dime from the bastard.
 
I've done this with a few close friends and relatives. I always made it clear that they could sign up with their own credit cards and affiliate accounts, but they haven't yet. This was mostly with creating ads on FB and Myspace and sharing a landing page I created, or direct linking. We all made lots of money and it worked out well, we split the profits equally. They didn't rip me off and we never had any written contract.
 
andyt said:
I've done this with a few close friends and relatives. I always made it clear that they could sign up with their own credit cards and affiliate accounts, but they haven't yet. This was mostly with creating ads on FB and Myspace and sharing a landing page I created, or direct linking. We all made lots of money and it worked out well, we split the profits equally. They didn't rip me off and we never had any written contract.
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So you were the one that got fucked in the end. You could have hired indians to do that for 3 dollars an hour.
 
Traska said:
Make sure they know you're watching them closely and DO NOT TREAT YOUR EMPLOYEES AS YOUR FRIENDS. I'm not saying that you should be an asshole, but when employees see their boss as being "nice" they are more likely to pull shit.
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I'd have to completely disagree with you based on my own experiences. If you are just there boss quitting and doing your own thing is just business. If you have a personal relationship with them quitting and starting your own thing is stabbing a friend in the back. If you are a good boss your workers will feel personally loyal to you and think of you as their friend as well as boss.
 
miketpowell said:
If you have a personal relationship with them quitting and starting your own thing is stabbing a friend in the back. If you are a good boss your workers will feel personally loyal to you and think of you as their friend as well as boss.
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I don't know anyone who stays at their high paying "job" because they are loyal to their boss and not because they're greedy and comfortable with where they're at.

If an employee finds something better, whether it's a more profitable gig or just stealing from you they'll do it regardless of how much they like you.
 
A few years ago, I tried hiring a couple friends to do work that I could have easily done either a) myself, with extra work and a bit more hastle, b) hired indians (as hyperion mentioned), trained them properly, and have the same results

I ended up going 60% to me, and 20%/20% to each of them. It was *NOT* worth it in the end and I lost a bit of money that I could have easily made myself. I am not butt hurt about it though because these are very close friends and the money has helped them out a lot and encouraged them to explore making money online themselves as well as developing good business ethic and responsibility. They also brought good ideas to the table that I still use today.

I would not do anything like it again unless I had them all sign NDAs/non-competes as well as paying them salary or by the hour. Just ask yourself - do you really NEED to a hire a friend/relative or do you just feel guilty or want to be generous. If they are in financial hardship or need money, have them do more basic tasks (like managing expenses, income, spreadsheets, phone calls, bills, etc) rather than placing heavy responsibility with them - OR just give them the money as a gift!
 
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