Hey, Wickedfire... Advice for a Newb?

Minderwinter

Minderwinter

New member
Feb 22, 2010
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Salutations, Wickedfire.

I am a total newb, but I have been diligently lurking your shit for some time (a few weeks). The dickrolls have kept me from making a new thread until now, but the combination of Friday drink and frustration has spurred me to post.

So here's the deal. I have a zip submit/pulldown campaign (using rotating URLS) that I've been pushing for a couple of days, and I'm fucking flabbergasted that I haven't converted more leads. I sent over 100 leads to the offers the other day and not a single one converted. That's fucked because it was approx. 30x the payout or somesuch shit. Today I used PPV and pushed another 200 clicks to the offers... not a single payout.

I'm direct linking, so I'm thinking the LP's are just bullshit and I should find other offers that convert better. Time is at a premium right now (I'm working full-time and going to Graduate School) so I don't have time to make a lot of LP's myself. I'm going DL all the way. It seems ridiculous to make LP's for a zip submit anyway.

I guess I'm wondering if I should stop playing around with this small shit and go for something bigger, or if there's something fundamental that I'm misunderstanding. I'm getting better at upping my CTR on FB (I can consistently do .06-.07 now, working on upping to .1) and I can get PPV traffic. I just need offers that convert.

I guess I'm coming to the conclusion that I have to push higher paying offers that need presell LP's, although I'm loathe to do that because of the time it will take. Thanks in advance for all the dickrolls and advice that are sure to follow. I'll just read between the gay sex to find the wisdom.

P.S. I emailed my AM the other day and had him run a test lead on each offer. They went through fine.

P.P.S. What the fuck?! Why won't these fools enter their zipcodes or select their goddamn states?

Yours truly,

Minderwinter, Extreme AM Newb
 


No one's going to dick roll you in here. Hopefully some of the PPV guys will step in here and help you out.
 
Wow..... so nice/shitty to see someone that is my EXACT situation as well.

very interested in any advice on this.

And if i get something that works i'll be sure to share.

PM if you want to compare what share way we've tried etc, but it is pretty much the same...





Minderwinter said:
Salutations, Wickedfire.

I am a total newb, but I have been diligently lurking your shit for some time (a few weeks). The dickrolls have kept me from making a new thread until now, but th

[snip]

Yours truly,

Minderwinter, Extreme AM Newb
Click to expand...
 
Same here i was running a couple of direct links and had a ton of clicks no conversions specifically where the ad said to submit email.
 
forrestt said:
Same here i was running a couple of direct links and had a ton of clicks no conversions specifically where the ad said to submit email.
Click to expand...

sry, that was me just clicking ur adz, G pays me to do this.

On a serious note, were you running a split, did one perform better?
 
Hey, thanks for the responses.

I was using Mediatraffic, and I was indeed split testing the offers. No difference between the two. I have a couple of similar offers on a different network that I just got approved for and was thinking of swapping them in to see if it makes a difference.
 
I'll put a disclaimer here that I'm also still a newb and haven't made any respectable amount with CPA or affiliate marketing in general, so take my advice with a grain of salt.

It sounds like your offers aren't the problem, especially since you're split-testing. Even if one offer were bad, the other probably wouldn't be. It sounds instead like your targeting is wrong -- that the audience you're advertising to is not the right one. On FB, are you sure you're using the right keywords? I say keywords because it sounds like you're doing some kind of insurance offer, since the visitor has to select their state, and for insurance you must target keywords that reflect an interested visitor. If you were to simply advertise to 18+ males, then I would see your ad, and even if I clicked on it, I'm really not interested in auto or health insurance, so I wouldn't convert. Also remember that a Facebook user isn't actively searching for the solution you're offering -- you need to make them interested, which is where your ad copy comes into play.

For PPV, I would say that a majority of visitors habitually close the pop-up windows they're used to. Personally, I'll visit a site that has pop-under advertising (not adware on my system), and I right-click and Close without even thinking about it or looking at the window. I've become aware of the fact that, 95% of the time, pop-under ads won't interest me and aren't even related to the site I'm on. PPV users probably have the same mindset, which is why they don't take an interest in your ads. I would suggest targeting deep URLs (you do target URLs right?) on a site that reflect a customer who is truly interested in your service. What does this mean? Say you have a health insurance offer. Instead of targeting HealthInsurance.com, target HealthInsurance.com/signup.html. Because the visitor has gone to the sign-up page, it shows they're interested in getting health insurance. This is the visitor you want, and it's a perfect time to put your offer in front of them. Sure, you'll get less traffic than if you targeted the website as a whole, but quality over quantity. After all, there's no point in wasting your money on traffic that won't convert in the first place. Also, since you're a smart marketer and aren't targeting the domain in general, your bids will be lower. :)

Email/zip/state submits are easy to convert -- it's getting a positive ROI that's difficult. If you haven't gotten a single conversion, then I would be led to believe that you're targeting the wrong audience.

Hope this helps. Apologies for being long-winded.
 
Also, just a brief update, I tested the PPV campaign with two different offers from another network and it was the same bullshit, which means that the problem is definitely with my targeting. I'll get my shit together and try it again. Thanks again for the advice, Roman.
 
Unfortunately i did not split that one, as i just wanted to throw a few ads up there and get a feel for that one. I did do a few different ads and some did show better results then others. The thing that bothers me is how in the ad it stated that email was needed and then i did not get any conversions?
 
Hey Mate,

My first post here, so may as well make it something useful; the reason you're seeing no conversions could be a number of factors - but chances are your targeting the wrong audience.

First up I recommend trying DirectCPV or Adon instead of MT as although they have less traffic, ROI tends to be a lot better. (because of interstitial ads rather than popups and a larger window on DirectCPV)

I'm not sure what you're targeting but try some more targets and a mix of keyword and url targets and definitely have tracking set up - Prosper202 will be your best bet if you haven't already.

I'm not sure what niche your zip submit is - but try a smaller market (so you can pay less) and then pop over the root keyword / website - for example lets say you're using a Vizio LCD zip submit, you could try 'vizio.com' as your target or 'vizio.com/products/' (this way the user is already engaged in the site) or just the keywords 'vizio lcd' etc.

Branded email/zip submits will make it a tonne easier and then targeting their brands' websites (providing the advertiser doesn't give a shit, some have keyword restrictions), as plenty of the average retarded consumer won't know what's going on and fill in the offer (particularly on DirectCPV as it's full page rather than a 800 x 600px pop)

Even with Zip submits, your own landing page often works best, you can mix it up trying colors that match your targets, or opposing colors that will get the audiences attention. Or try the headline 'Welcome /you target url/ User's', or even try a different spin 'Vizio Customer Survey - Complete and Win a Free LCD...'

Unfortunately IMO you need a fair bit of money to burn before you start of CPV, and when it comes down to it you just have to test and test and test until you can find good margins. If you're a newbie find some advertising vouchers for some 2nd Tier SE's so you don't burn through all your own coin.

Some offers just don't convert well, so right off the bat split test 4 similar offers and find the winner. Keep in mind lots of Zip Submits shave like a mofo so even if you're profiting your ROI might die down a few days later unless you're delivering quality traffic to the advertiser.

Since CPV campaigns are quick to set up - I usually set up 5 at once, and based on the first days results I pick the one with the best ROI and begin testing and scaling from there (rather than focusing on one market which initially got zero conversions), you only need a small budget to do this - if the offer pays $1.50, test with $8 per campaign and if you've got no conversions just move on to the next campaign.

Hope that helps! Good luck!
 
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Reactions: dchuk
Cupid Stunt said:
Hey Mate,

My first post here, so may as well make it something useful; the reason you're seeing no conversions could be a number of factors - but chances are your targeting the wrong audience.

First up I recommend trying DirectCPV or Adon instead of MT as although they have less traffic, ROI tends to be a lot better. (because of interstitial ads rather than popups and a larger window on DirectCPV)

I'm not sure what you're targeting but try some more targets and a mix of keyword and url targets and definitely have tracking set up - Prosper202 will be your best bet if you haven't already.

I'm not sure what niche your zip submit is - but try a smaller market (so you can pay less) and then pop over the root keyword / website - for example lets say you're using a Vizio LCD zip submit, you could try 'vizio.com' as your target or 'vizio.com/products/' (this way the user is already engaged in the site) or just the keywords 'vizio lcd' etc.

Branded email/zip submits will make it a tonne easier and then targeting their brands' websites (providing the advertiser doesn't give a shit, some have keyword restrictions), as plenty of the average retarded consumer won't know what's going on and fill in the offer (particularly on DirectCPV as it's full page rather than a 800 x 600px pop)

Even with Zip submits, your own landing page often works best, you can mix it up trying colors that match your targets, or opposing colors that will get the audiences attention. Or try the headline 'Welcome /you target url/ User's', or even try a different spin 'Vizio Customer Survey - Complete and Win a Free LCD...'

Unfortunately IMO you need a fair bit of money to burn before you start of CPV, and when it comes down to it you just have to test and test and test until you can find good margins. If you're a newbie find some advertising vouchers for some 2nd Tier SE's so you don't burn through all your own coin.

Some offers just don't convert well, so right off the bat split test 4 similar offers and find the winner. Keep in mind lots of Zip Submits shave like a mofo so even if you're profiting your ROI might die down a few days later unless you're delivering quality traffic to the advertiser.

Since CPV campaigns are quick to set up - I usually set up 5 at once, and based on the first days results I pick the one with the best ROI and begin testing and scaling from there (rather than focusing on one market which initially got zero conversions), you only need a small budget to do this - if the offer pays $1.50, test with $8 per campaign and if you've got no conversions just move on to the next campaign.

Hope that helps! Good luck!
Click to expand...

Fantastic first post, +rep
 
Just wanted to add that the reason I hadn't tried DirectCPV yet was this thread. However, after reading some a few blog posts about their interstitial ads, I finally decided to give it a try today. You pushed me over the edge, Cupid. On the upside, their CC payment page has SSL now, so at least they were responsive when they got torn to shreds in January. We'll see how this goes.
 
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