So, this is a sales question.
I have used E-lance for about 2 years now, and while they are both populated with overseas competition, my experience with E-lance has been positive.
I wrote a freelancer's guide for getting clients last year that looks at some stats between different lead sources, and E-lance performed well.
For context, I first started using E-lance as a freelancer in the U.S., trading my time for money and learning. Now I'm building a business, and continue to use E-lance.
Freelancer Stats for 2013:
- Hourly Rate: $50
- Bids Per Month: ~10
- Close Rate: ~60%
- Avg. Project Life: ~6 Weeks
- Avg. Project Type: WordPress Themes & Plugins
Business Owner Stats for 2014:
- Hourly Rate: $105
- Bids Per Month: ~5
- Close Rate: ~80%
- Avg. Project Life: ~10 Weeks
- Avg. Project Type: Laravel & WordPress
I'll share some anecdotal evidence, debunk a few myths and then explain how I would do it if I were your friend, niece or whatever.
1. E-lance clients are bad.
False. Online marketplaces aren't popular because they're the retard corner of B2B (although that's a hilarious thought). They're a tool, and the practical use of the tool is up to the user. More often than not, bad clients are a product of bad communication or inexperience on the provider's part. Two things that should be important when considering a lead source:
- Quality of the lead
- Sustainability of the source
- Bad Lead - A person or company with wild expectations, poor communication skills, and payment issues.
- Bad Source - Unreliable leads that are infrequent, don't really want to buy, or are confused about what they are paying for.
E-lance clients are good and bad. Sometimes they're inherently good and sometimes they're inherently bad. Oftentimes the relationship can be decided by the provider's ability to drive it. Like most relationships. And that's a common theme I've noticed. For that reason, I label E-lance leads as mostly good, and the source itself as top tier.
2. Competition against overseas workers is too strong.
Disagree. I have no reason to believe that overseas competition is hurting U.S.-based freelancers on E-lance in this industry. I come into 80-man strong bidding wars on projects that have been listed for over a week and still find myself surprised to be winning the business, especially at my $105 price tag. But it happens 80% of the time.
Okay, so what do I do to make it work for me?
Well, I'm going to repost these points from my original post on the topic, because they're still relevant to me, and will be even more important for a newcomer:
- Create a well-written profile.
- Include a high-quality headshot.
- Play to your locale (city, state, country).
- Create an on-site portfolio and link to any offsite portfolios, blogs, and social networks you use frequently
- When bidding, don't use generic copy. Address the prospect personally, references project requirements, and ask questions
- When bidding, quote them the first time. It doesn't have to be precise, but ballpark the time and price. Give them something to work with.
- Provide contact details to include instant messaging, e-mail, and phone. Invite them to schedule a time to talk
Expect an average 7-10 days turnaround for response time on bids. I've moved away from mentioning price, and instead promise a formal proposal following an initial phone call, and try to get a commitment for a good time to talk.
For a newcomer, I'd especially recommend the following:
- Pursue listings from Clients with at least 1 star (indicating they've setup payment processing).
- Don't pursue listings that have project briefs that seem hastily-written or read like a third-grader put it together.
- Don't worry about completing the shitty E-lance skill tests.
- Build out a solid proposal template to use that allows you to accurately scope the project and looks professional.
In sum, lots of basic advice but solid starting points for a newcomer looking for clients. E-lance is just another market, it's up to the user to determine the kind of return they get from it. On a final note, E-lance is very accessible. Almost too accessible. I'd also warn a newcomer not to take on projects that are too far out of their abilities, otherwise that can turn into a really stressful situation.
Anyway, good luck.