These are the Market Samurai results for the keyword that I'm targeting, my website is the one in position #7. When looking at these results, I was trying to find the difference between mine at #7 and one of my competitors, who is at #4. It seems that they are only beating me slightly in Indexed Content (163 - 184) and pretty decently for Backlinks to their Domain (61 - 599).
Are the backlinks to their domain what are keeping them on top? Obviously you can't be sure of anything like this, but generally speaking, should I try to improve the backlinks to my domain, or would more backlinks to the specific page be more beneficial? (at least for this specific keyword)