Hello & Help With Monetization

C

C0nc3pt

New member
Jun 12, 2016
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Hey guys,

First post here. Been in the IM game casually for a couple of years, and now work on my own stuff full time for the last 6 months. I still consider myself a newbie, but I know a lot more than I did 6 months ago.

I currently have a site that is ranking well and starting to bring in a nice amount of traffic and leads.

The site is mainly local SEO focussed on the locksmith niche. I currently have a bunch of locksmiths on board who have leads redirected to their phone. They pay $10 for each of these leads. These locksmiths are excellent at residential and commercial enquiries, however, they don't do auto enquiries (new car key cutting and programming)

The problem is 70% of my enquiry are for auto. From all the calls I've made, and research I've done I've only been able to find 4 locksmiths that specialise in auto in the city. I have 3 of those auto locksmiths on board. The 4th was not interested.

Of the 3 I have, only 1 has agreed to the $10 per lead, however, he only does a certain part of the city which at the moment I am not getting a lot of enquiries for. The other 2 guys didn't want to pay per lead, I have them paying per converting lead instead.

The issue is the 2 locksmiths are not converting may of the leads so I'm not making much money.

I've got the leads, I'm just not making any money off them. I'll be researching deeper to see if I can find other auto locksmiths in the city, but I'm not holding my breath.

:1zhelp::1zhelp::1zhelp: Can you guys think of any other way to monetize these auto leads??? :1zhelp::1zhelp::1zhelp:

Long term focus is to drive traffic/build SEO for profitable areas/keywords
 


So I've been bouncing around of couple of other forums and got some excellent feedback on how I can monetize the main type of enquiry I'm getting

So here is a summary of the ideas I have.
* Flat monthly fee - I'm liking this idea and it is something I can implement now with what I have got.
* Add a pixel now and start growing my remarketing list - later down the track I can sell them other things
* Market to car dealerships - I'll look into it.
* Sponsor my own locksmith and help him set up business .

Anyone got another take on monetising this? More ideas are always welcome. I will discuss this with my business partner and start actioning some of these this week.

Cheers
 
* Charge a flat montly fee, maximize the revenue, sell the site.
* If the domain name is generic enough, add another city to the mix.
* Repeat the whole process with a new domain name for another city.
 
^^ That is helpful - if LockSmitty did/do a better job of finding car locksmiths than @C0nc3pt in his city.

Considering that the site has practically nothing else but a single telephone number to call, and that the only content the blog has was posted during a two month period (Dec 2014, Jan 2015), I doubt that.
 
You mentioned marketing to car dealerships, Do the auto dealerships have a way to bypass the lock on the car? If so you could basically do the same thing you're doing with locksmiths and transfer auto leads to the related car dealer, e.g. Ford.
 
Talk to them, charge 30% $10 won't give you nothing. If you are in business then think like a real businessman.
 
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