Grouping long tail keywords in Adwords

[Aveligand]

So I understand conceptually how you're supposed to group about 5-10 related keywords per ad group in Adwords when you're running PPC campaigns, or else Google won't give you very many impressions.

But my question is, what if you want to use a relatively large list of say 500 long tail keywords? How do you group your keywords then?

 

[johu]

Group them by common words in a phrase, customized landing page (if you have different pages for different keyword categories), or just by how related each keyword is to each other (e.g. keywords targeting a region, a specific demographic, or variation of the product you're selling).

There's no real rule about the 5-10 keyword recommendation, as I have groups with 75-100 long tail keywords that are doing fairly well. The keywords that don't get impressions in that group are just unpopular keywords, and don't seem to effect the other ads. What you need to look out for is CTR, not impression volume.

 

[kjb1891]

Try dynamic keyword insertion(DKI) in your text ad. Just make sure that the keywords are all very relevant to your landing page and will sound right in the ad when it's inserted.

 

[Jondoe0069]

This isn't my thread, but it's still on topic:

If I used PHP to grab the keyword and insert it throughout the page- like for Ringtones, insert the artist name in a bunch of predetermined places that any artist name would fit...

Would Google find out and not like that, or would it help QS?

 

[cashflowrusty]

Google's AdWords bot will look at the page but without the dynamic keyword inserted. Therefore your nice PHP code will show "we have the best '' in the US" instead of "we have the best 'digital cameras' in the US" (if digital cameras was a keyword of yours.

Therefore it would seem that using dynamic keywords has no effect on the QS, so the rest of the pages text must make up for it. But then, that would not allow for a variety of keywords in a adgroup.

Now, the wildcard that I am not sure about is: If you use a default keyword in your dynamic keyword, will THAT word help with the QS? If you had 'cameras' as the dynamic keyword, but not mentioned anywhere else in the ad, and had text like 'we have digital cameras and 35mm cameras' on your page, would that make the ad relavent, hence a better QS?


Love to hear some opinions on that one...

 

[colts]

Google's AdWords bot will look at the page but without the dynamic keyword inserted. Therefore your nice PHP code will show "we have the best '' in the US" instead of "we have the best 'digital cameras' in the US" (if digital cameras was a keyword of yours.

Therefore it would seem that using dynamic keywords has no effect on the QS, so the rest of the pages text must make up for it. But then, that would not allow for a variety of keywords in a adgroup.

Can anyone else verify this?

 

[beejeebers]

The bot looks at the page using the link you provided in the destination url. So if you are sending the keyword through using their {keyword} insertion, (http://www.yoursite.com/landing-page.php?keyword={keyword}), the bot will see that keyword wherever you are echo'ing in the page.

So it does have a very large impact on QS.

QS is determined per keyword, not per adgroup.

 

[cashflowrusty]

BUT every keyword is not added to the URL and tested, from what I understand. As I stated before, it uses the URL as it exists, without the dynamic keyword being filled in (this is where my 'default keyword' question comes in)...

Now, if you have a unique URL for each keyword, it PROBABLY DOES review every variation...


I believe the action, without unique URLs per keyword is:
1) scrape URL without keyword being passed.
2) Look for each keyword within the page text(and WHERE(h1,h2, alt tags) in the text, and how displayed(bold, italics, etc))
3) if the keyword is found, +QS, if not, -QS.
4) More magic (page/site theme topic, themes of sites providing inbound links, inbound link text, etc...) happen...
= final QS.

Just my $0.2...