Ok so I'm going through some of my PPC campaigns and trying to analyse why they work in more detail and finding that google traffic estimator is totally way off.
It's saying the max CPC for a keyword is $2. Iin reality I'm paying 7c CPC and appearing average position 3. There are a bunch of competing advertisers, so can't imagine it's getting pushed up by just one person. It's obviously great, but doesn't give me much faith in using it to research new keywords.
Am I missing something here? Has anybody else had this sort of discrepancy?
It's saying the max CPC for a keyword is $2. Iin reality I'm paying 7c CPC and appearing average position 3. There are a bunch of competing advertisers, so can't imagine it's getting pushed up by just one person. It's obviously great, but doesn't give me much faith in using it to research new keywords.
Am I missing something here? Has anybody else had this sort of discrepancy?
