Google Showing Ads in Image Search and Search Suggestion

[GoogleSearchSux]

I have been noticing lately that Google has been showing ads in the image search results above the image in a banner.

Also, if you go to Google and start typing a keyword they shove an ad in the drop down that recommends similar searches.

Sorry I did not snag screen shots.

What are are your thoughts, anyway to leverage this, and are these considered search ads or contextual ads.

 

[RoyalRadande]

Guess they have to try and get the most our of their advertisers now that people are spending less on advertising due to the economy.